Freelancer profile translated to English.

Description

J’accompagne les équipes produit à clarifier un problème, cadrer, concevoir et livrer une expérience cohérente, fluide et efficace.

J’interviens end-to-end, du design stratégique aux interfaces prêtes à livrer :

• Research : entretiens, analyse des parcours, mapping des usages

• Cadrage produit : compréhension des enjeux, alignement équipes

• UX Design : structure, hiérarchie, simplification des parcours

• UI Design : interfaces élégantes, lisibles et accessibles

• Design System : création/évolution composants, tokens, guidelines, documentation

• Tests & itérations : validation continue jusqu’à la livraison

✦ Ma valeur : transformer la complexité en clarté.

✦ Je conçois des produits compréhensibles, cohérents et rapides à faire évoluer.

J’ai accompagné des groupes, scale-ups et agences (Publicis, Accor, Renault, Kering, BforBank, RAJA…), en environnement agile, avec Product Managers et équipes tech.

Industry field of expertise

Languages

English
Fluent
Arabic
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 30km)

Auchan
Product Designer
E-COMMERCE
December 2025 - February 2026 (2 months)
Paris, France
Creation of an AI assistant Web App for store salespeople at Auchan, Kiabi, and Boulanger.

• On-site user interviews and field observation
• Journey mapping & user-flow creation
• UX and UI design for the entire product
• High-fidelity prototyping & specifications for development
• Creation and documentation of the RIZOA Design System
• Management of user testing & continuous iterations

✦ Impact:
• Improvement of the in-store salespeople's journey → Time saving for better customer service (Positive feedback)
• Implementation of daily goals with positive feedback → Increased productivity from salespeople
Figma Prototyping UX/UI Designer Design System Notion
Manutan
Product Designer
E-COMMERCE
June 2025 - November 2025 (5 months)
Gonesse, France
Global redesign of a subsidiary with the implementation of a new Design System.

✦ Role: End-to-end Product Designer, ensuring UX & UI consistency within the Customer squad.
• Functional framing & co-design workshop facilitation
• Journey mapping & user-flow creation
• Redesign and UX + UI creation for key journeys
• High-fidelity prototyping & specifications for development
• Active participation in Design System structuring
• Management of user testing & continuous iterations

✦ Impact:
• Creation of a new feature → reduction of the company's internal workload
• Improvement of implemented features → reduction of user friction
• Accelerated design production through unified components
Product design UX Design UI Design Design System Prototyping
Monabanq
Product Designer
BANKING AND INSURANCE
February 2025 - May 2025 (3 months)
Villeneuve-d'Ascq, France
Creation of a new key mobile banking registration journey.

✦ Role: Autonomous UX Designer, lead for framing and design.
• Framing workshops & banking UX benchmarks
• Wireframes + user-flows + low & high-fidelity prototypes
• UI aligned with the Monabanq Design System + micro-interactions
• In-person user testing & operational synthesis
• Creation of 2D illustrations (proprietary style)
• Proposal of UI Art Direction (specific to Monabanq)

✦ Impact:
• Simplified and more guided onboarding journey
• Reduction of user misunderstandings during registration
• Consistent UI + visual tone aligned with Monabanq's identity
UX Design Figma UI Design Asana Art Direction