About Mahdi
English
Fluent
Arabic
Fluent
French
Native or bilingual
Experience
- AuchanProduct DesignerE-COMMERCEDecember 2025 - February 2026 (2 months)Paris, FranceCreation of an AI assistant Web App for store salespeople at Auchan, Kiabi, and Boulanger.• On-site user interviews and field observation• Journey mapping & user-flow creation• UX and UI design for the entire product• High-fidelity prototyping & specifications for development• Creation and documentation of the RIZOA Design System• Management of user testing & continuous iterations✦ Impact:• Improvement of the in-store salespeople's journey → Time saving for better customer service (Positive feedback)• Implementation of daily goals with positive feedback → Increased productivity from salespeople
- ManutanProduct DesignerE-COMMERCEJune 2025 - November 2025 (5 months)Gonesse, FranceGlobal redesign of a subsidiary with the implementation of a new Design System.✦ Role: End-to-end Product Designer, ensuring UX & UI consistency within the Customer squad.• Functional framing & co-design workshop facilitation• Journey mapping & user-flow creation• Redesign and UX + UI creation for key journeys• High-fidelity prototyping & specifications for development• Active participation in Design System structuring• Management of user testing & continuous iterations✦ Impact:• Creation of a new feature → reduction of the company's internal workload• Improvement of implemented features → reduction of user friction• Accelerated design production through unified components
- MonabanqProduct DesignerBANKING AND INSURANCEFebruary 2025 - May 2025 (3 months)Villeneuve-d'Ascq, FranceCreation of a new key mobile banking registration journey.✦ Role: Autonomous UX Designer, lead for framing and design.• Framing workshops & banking UX benchmarks• Wireframes + user-flows + low & high-fidelity prototypes• UI aligned with the Monabanq Design System + micro-interactions• In-person user testing & operational synthesis• Creation of 2D illustrations (proprietary style)• Proposal of UI Art Direction (specific to Monabanq)✦ Impact:• Simplified and more guided onboarding journey• Reduction of user misunderstandings during registration• Consistent UI + visual tone aligned with Monabanq's identity
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Education
- UX Design and InnovationSUPDEWEB2021
- Digital DesignICAN2019