Freelancer profile translated to English.
Back to original languageAbout Lyna
Hello,
I am Lyna,Digital Content Manager & Digital Project Managerspecializing in premium content, e-commerce, and brand experience.
I support beauty, luxury, lifestyle, and retail brands in structuring, producing, and deploying their digital projects, from conception to launch.
My goal: to deliver digital experiences that are coherent, high-performing, and inspiring, while respecting your brand standards.
🎯 My Role
- Manage your digital projects : international campaigns, e-commerce redesigns, product launches, playbooks.
- Create and coordinate your content : guidelines, campaign kits, e-retail and marketplace assets.
- Ensure visual quality and consistency : UX/UI, applied art direction, QA, pre-launch testing.
- Optimize your digital performance : KPI analysis, reporting, recommendations.
- Support your teams in adopting best practices and implementing your tools.
💡 What I Bring You
- Direct experience within L'Oréal DMI, EssilorLuxottica, Philips Hue, and Xtractis AI.
- Both strategic and operational expertise, adapted to the challenges of large groups as well as premium DNVBs.
- A rigorous, results-oriented approach, combining creativity, methodology, and attention to detail.
- Knowledge of new tools and uses: AI applied to content, automation, quality, and scalability.
📦 Types of Missions
- Management or reinforcement of content factories
- E-commerce production and integration (PDP / PLP / LP)
- Coordination of agencies, service providers, and markets
- Creation of global deployment kits
- Website UX & QA optimization
- Reporting and competitive intelligence
📍 Mobile in IDF or HDF — available for freelance, consulting, or long-term missions immediately.
Let's work together to make your brands shine with rigor, consistency, and impact.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- L'Oréal SA - L'Oréal FranceDIGITAL CONTENT MANAGER (GLOBAL D2C & B2B) – KÉRASTASEFASHION AND COSMETICSMarch 2025 - July 2025 (4 months)Levallois-Perret, France
- Managed the development and integration of premium digital content (banners, visuals, web modules, videos) by defining a clear artistic direction and production standard, in collaboration with a creative agency.
- Co-developed the global e-commerce guidelines playbook and supported markets in deploying the new luxury digital identity (best practices, global support).
- Designed strategic e-commerce pages through responsive mockups (PDP, PLP, home page, landing pages), supervised their implementation with the web agency from the testing phase to go-live, and ensured technical follow-up.
- Trained and supervised an intern (briefs, prioritization, tracking of deliverables per campaign, and quality control).
- Key Results : Contributed to strengthening luxury standards in key markets (United States, France, United Kingdom). Standardization and scalability of content across 15+ international websites.
- L'Oréal SA - L'Oréal FranceASSISTANT DIGITAL CONTENT AND E-COMMERCE (GLOBAL D2C) – KÉRASTASEFASHION AND COSMETICSJuly 2024 - December 2024 (5 months)Levallois-Perret, France
- Co-developed and deployed the new luxury digital identity by creating 5+ strategic e-commerce templates (home page, standard and media PDP, PLP, landing page, article).
- Developed and adapted 5+ types of premium assets per campaign (3 key moments, 2 launches).
- Integrated pages and assets on a test environment by managing the technical team and ensuring UX quality.
- Prepared content kits for markets (assets, guidelines, planning, and slides).
- Conducted a price study of bestsellers on 20+ international pure players to optimize the e-retail strategy.
- Key Results : Complete modernization of the e-commerce experience. Acceleration of internal workflows.
- EssilorLuxotticaOPERATIONAL MARKETING ASSISTANT (FRANCE B2B2C) – ESSILORRETAIL (SMALL BUSINESS)June 2023 - September 2023 (3 months)Ivry-sur-Seine, France
- Updated digital and print content for 10+ product lines and promotions.
- Optimized PDPs and the UX/UI of the distributor e-commerce platform.
- Coordinated deliverables and ensured the quality of visual and informational execution.
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Education
- MASTER PROGRAMME GRANDE ÉCOLE, MSC INTERNATIONAL MARKETING & BUSINESS DEVELOPMENTSKEMA BUSINESS SCHOOL2024• Modules : Strategic Brand Management, UX & Creative Content Design, AI & Data Analytics, Digital Growth. • Projets : Développer des prototypes d’applications no-code et leur stratégie de communication digitale. • Semestre d’échange : North Carolina State University, Raleigh (USA).
- BACHELOR OF SCIENCE IN ORGANIZATIONAL SCIENCESUNIVERSITÉ PARIS-DAUPHINE2021• Mention Gestion, Parcours English Track.
Certifications
- INSIDE LVMH CERTIFICATE | 2025 | Creation & Branding, Retail & Client ExperienceINSIDE LVMH