Lucile Macor

- Managed the e-commerce platform on Magento 2

- Managed website e-merchandising

- Managed cross-selling

- Produced and administered product content

- Created landing pages via

- Optimized and wrote processes

- Analyzed KPIs daily

- Managed a team of 2 people

Operational management of e-commerce sites:

- Supervised e-merchandising, commercial promotions, and product catalog management on the Brand Layer

- Created Homepages and landing pages using Figma

International collaboration and coordination:

- Managed zones (US and Japan) for digital activations and guideline implementation.

- Tested and audited international sites.

360° e-commerce project management:

Launched D2C products, including coordinating marketing teams and content creation

Optimized the end-to-end product launch and animation process: from collecting information and marketing assets to delivering the digital kit to markets, including managing integration with the agency.

Managed the digital roadmap:

Implemented new NGL e-commerce features

Bug fixing + UAT

Operational management of E-services:

Implemented new VTO and skin decoder features

Point of contact for zones regarding bugs

- Managed product launches for Women's ready-to-wear and footwear categories

(Created EVM, duplicated across 6 zones, added content)

- Managed and optimized animation categories through relevant e-merchandising

- Performed business analyses and optimizations based on the Maison's various objectives (via Content Square, Power BI, and Google Analytics)

- Managed functional evolutions (shared needs, ticket creation, testing)

- Managed and optimized search

- Contributed to and optimized cross-selling via Early Bird

- Contributed collections to the PIM (Akeneo)