Freelancer profile translated to English.
Back to original languageAbout Lucien
đ€ Media buyer Meta Ads & Google Ads in lead generation & e-commerce
đ” +âŹ1.2M in advertising budget managed across all clients
đïž+35 clients supported in 5 years: Competency training, Latin Tropical Dance School, Melti Academy, PanthĂ©on Recherche etc...
đŻ My goals: Profitable campaigns, maximized investments, and controlled scaling
đ I offer you an audit of your campaigns within 24 hours, no obligation
My services:
Media Buying and optimization of advertising campaigns:
âĄïž Audit of Google Ads & Meta Ads accounts
âĄïž Advanced optimization of Facebook Ads & Google Ads advertising campaigns
âĄïž Conversion tracking setup
âĄïž Tailored strategies adapted to needs (e-commerce, leadgen)
Landing pages:
âĄïž Creation and optimization of conversion-optimized landing pages
Production of advertising visuals:
âĄïž Design of creative briefs based on data and market trends
âĄïž Production of creatives (videos and advertising visuals) from defined briefs
Tracking:
âĄïž Setup of Meta Ads & Google Ads conversion tracking via Google Tag Manager
Overview of clients supported:
đ E-commerce (jewelry, cosmetics, hair extensions...)
đ B2B SaaS
đ Credit institutions & Financial Services
đ Consulting firms
đ Training organizations
Why work with me?
â
No commitment
đ One video conference call per week
đ Data analysis & weekly reporting
đŒïž I offer the creation of advertising creatives (visuals & videos)
â
Proactivity and transparency in my methods
đ I offer you an audit of your campaigns within 24 hours, no obligation
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Société RFA
On Malt
Media Buyer Meta Ads & Google AdsEDUCATION AND E-LEARNINGJuly 2025 - August 2025 (1 month)Paris, FranceContext: Lead generation project for a client in the training and professional retraining industry.As a Media Buyer, I carried out the following tasks:- Setup of Google Ads campaigns- Setup of Meta Ads / Facebook Ads campaigns- Setup of leadgen conversion tracking- Landing page creation- Campaign optimization- Reporting and analysis of advertising campaigns - DUB EXPRESSMedia Buyer Meta AdsTRANSPORTATIONJuly 2025 - July 2025Paris, Franceđ70 leads at âŹ18 CPL from the first weeks of the campaignđ +30% increase in turnover thanks to Meta Ads advertisingContext: Lead generation mission for a company specializing in professional transport.As a Media Buyer, I was responsible for the following actions:
- Configuration of leadgen B2B conversion tracking
- Deployment of Meta Ads / Facebook Ads campaigns
- Creation of the landing page dedicated to conversion
- Continuous campaign optimization to maximize performance
- Regular reporting and analysis of advertising results
- Groupe IGENSIA EducationMedia BuyerEDUCATION AND E-LEARNINGApril 2024 - Today (2 years and 2 months)Paris, Franceđ Reduction in acquisition costs by 15 to 20% in 4 monthsđ” Turnover up 30% since the start of the collaborationđ 20% increase in foreign leadsAs a Meta Ads Media Buyer, I currently manage the advertising campaigns for IGENSIA Education Group for its 7 schools: ABS, ESAM, IGS-RH, IPI, IMIS, IGS Formation Continue, and Take Me Up.Here are the missions I carry out:
- Audit and optimization of advertising accounts: I analyze Google Ads & Meta Ads accounts to identify areas for improvement and optimize campaigns. Thanks to this approach, I have managed to reduce acquisition costs by 15 to 20% in 4 months.
- Personalized acquisition strategies: For each school, I implement strategies tailored to their objectives and target audiences. For example, I increased qualified leads by 25% for IPI by optimizing campaigns for IT professionals seeking retraining.
- Management of advertising budgets: I manage a budget of âŹ50,000 per month, which I adjust between Google Ads & Meta Ads based on performance.
- Optimization of ads and landing pages: I support schools in optimizing ad copy and visuals, as well as landing pages, with constant A/B testing. The conversion rate for schools like Take Me Up has increased by 2 percentage points thanks to these optimizations in 3 weeks.
- Development of international campaigns: I extend the campaigns of certain schools, such as ABS, to other countries, which has led to a 20% increase in foreign leads.
My analysis method, based on my cross-platform Google Looker Studio dashboard, refined and perfected by experience, allows me to make informed decisions and act to optimize budgets and improve advertising campaign performance, while ensuring complete transparency with my clients.
Reviews
Roxane
Société RFA
Reviewed on 8/4/2025
I have worked with Lucien several times on media buying missions, including one on Google Ads, and frankly, it's always a pleasure. He knows the platform very well, does great work, and above all: he is reliable, autonomous, and very pleasant to interact with. It's rare to find someone so professional and friendly. I recommend him without hesitation and would work with him again without a second thought.
S
Sasu
DUB EXPRESS
Reviewed on 7/19/2025
I entrusted Lucien with the complete setup of our Google Ads campaigns as well as the implementation of conversion tracking via Google Tag Manager on our existing landing page.
Everything went smoothly and professionally. Lucien quickly understood our challenges, structured coherent and effective campaigns, and ensured a clean technical setup for tracking. The follow-up was rigorous, the explanations clear, and communication excellent throughout the mission.
Recommendations
ND
+7
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Education
- Master 2, Digital Marketing and e-businessINSEEC MSc & MBA2021Master 2, Digital Marketing et e-business
- Master of Business Administration - MBA, International Business / CommerceGroupe INSEEC2020Master of Business Administration - MBA, Commerce international / commerce
Certifications
- Google AdsGoogle Digital Academy (Skillshop)
- Google AnalyticsGoogle Digital Academy (Skillshop)