Freelancer profile translated to English.
Back to original languageAbout Lucie
Independent e-commerce consultant, specializing in Amazon and e-pharmacies for pharmaceutical laboratories and health & beauty brands.
I undertake short or long-term assignments, embedded with your teams, on commercial strategy and its execution.
Current clients: Juva Santé Laboratories (Mercurochrome, Juvamine, Marie-Rose, Intimy) and Urgo Healthcare.
Before my independent activity: 10+ years in eCommerce and digital at Johnson & Johnson / Kenvue, Reckitt, Mondelēz, Danone, Nestlé
What I work on:
- Amazon Vendor & Seller Strategy (1P/3P): 1P/3P transition, AVN negotiation, Buy Box management, P&L optimization, deals & events (Prime Day, BFCM,..)
- Amazon Ads & DSP Media Strategy: ASIN prioritization, multi-criteria scoring, media agency management, annual media plans.
- E-pharmacy & health-beauty marketplaces: Go-to-Market and retail media business plan on Redcare, Easypara, Atida, Doctipharma, Veepee, Showroom, Zalando. ANSM regulations mastered.
- 3PL & partner management: logistics selection and contracting, LOA scoping, agency coordination.
- Performance management: KPIs, market share, dashboards, management rituals.
Scope & format
- FR/DE/IT/ES, PAN-EU operations.
- Bilingual FR/EN
- Daily rate €750-850 depending on scope
French
Native or bilingual
English
Fluent
Can work on-site
Caen (up to 50km), Paris (up to 50km), Nantes (up to 50km), Dijon (up to 50km), Beaune (up to 50km)
Experience
- Johnson & JohnsonProject Lead 3PL - E-pharmacy E-commerce Logistics PartnerPHARMACEUTICALS INDUSTRYJanuary 2024 - July 2025 (1 year and 6 months)Massy, France
- Design and deployment of 3PL logistics solution
- Go-to-market roadmap: partner search, Quality/Regulatory validation, operational implementation
- Reduction of logistics costs by 30% (approx. €400K/year saved)
- Acceleration of omnichannel growth: optimized delivery to multiple marketplaces (Showroom, Veepee, Beauty Players, c-Discount,...)
- Johnson & JohnsonE-commerce Lead Amazon & Pure PlayersPHARMACEUTICALS INDUSTRYJuly 2020 - September 2025 (5 years and 2 months)Issy-les-Moulineaux, France
- Definition of annual business plans and end-to-end P&L management (Amazon, Pure Players, E-pharmacies)
- Launch and growth of beauty pure players: partnership negotiation, trade plan definition, visibility optimization
- Growth of e-commerce sales and market share on a multi-million € portfolio through optimization of commercial strategy, visibility, content, and promotional plans
- Project Lead: Strategic development of a 3PL provider to accelerate e-commerce presence
- Deployment of 40+ new exclusive e-commerce products
- Strategic analysis of TikTok Shop (2024-2025): assessment of the pharma/beauty market potential for early positioning
- Johnson & JohnsonE-commerce Media SpecialistPHARMACEUTICALS INDUSTRYJanuary 2022 - January 2023 (1 year)Issy-les-Moulineaux, France
- Management of full-funnel media strategies on Amazon, e-pharmacies, and social ads
- ROAS improvement +35% through campaign optimization and external agency coordination
- Conversion rate +28% through redesign of product content and customer journey
- Coordination of Marketing and Finance teams for the deployment of integrated plans
Recommendations
Be the first to recommend Lucie
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Team Training & TransformationJ&J/KenvueFormation & Transformation des Équipes
- Master's Degree in Marketing & Commercial ManagementMaster 2 Marketing & Management Commercial