Freelancer profile translated to English.
Back to original languageAbout Lucie
Digital acquisition expert for premium lifestyle brands (fashion, jewelry, hospitality, art of living)
Senior Traffic Manager specializing in Google Ads and Meta Ads, I have been helping demanding brands for over 5 years to increase their revenue while respecting their image and positioning.
After 3 years at a market-leading agency founded by former Google employees, I managed over €2M in annual budget for e-commerce and premium advertisers, with an approach focused on profitable performance and sustainable growth.
I particularly work with fashion, accessible luxury, and lifestyle brands that wish to:
- Accelerate their acquisition without degrading their image
- Structure a coherent and scalable Paid Media strategy
- Optimize their profitability (ROAS, MER, CAC)
- Successfully launch new collections or commercial highlights
My Approach
I combine:
- Advanced mastery of platforms (Google Ads, Meta Ads, Pinterest, TikTok, Microsoft Ads…)
- A business-oriented strategic vision
- A strong sensitivity to brand universe, storytelling, and user experience
Services
- Strategic account audit
- Definition and deployment of SEA & SMA strategies
- Advanced performance optimization
- Creative recommendations
- Strategic reporting and profitability management
- Marketing team training
Certifications:
Facebook Media Buying Professional
Certified on all Google Ads solutions (Search, Shopping, YouTube…)
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- LectraTraffic ManagerSOFTWARE PUBLISHINGOctober 2023 - Today (2 years and 8 months)Paris, FranceManagement of LinkedIn Ads and Google Ads Campaigns:
- Creation, setup, and optimization of advertising campaigns on LinkedIn Ads and Google Ads platforms
- Analysis and Reporting: regular reports and proposal of recommendations for continuous optimization
- Segmentation and Targeting: definition of precise targeting strategies to maximize the quality of leads generated
- Budget Optimization
- A/B Testing and Continuous Improvement
- datashakeDigital Strategy Consultant - Team LeaderDIGITAL AND ITApril 2020 - September 2023 (3 years and 5 months)Paris, FranceDefinition and implementation of an acquisition strategy across various advertising channels (Google Ads, Facebook Ads, LinkedIn Ads, Pinterest Ads, Microsoft Ads, Criteo) for a portfolio of B2B and B2C advertisers:- Management of media budgets between €5,000 and €100,000 per month- Nearly €2M in managed budget- 100% client retention over 2 years on average- Adaptation of strategies according to client needs: fundraising, need to double leads, launch of a new product, opening of a new market- Advice on ad creation, landing page optimization- Recruitment, training, and management of a team of 4 consultants
- Estée Lauder Companies FranceDigital Marketing Project ManagerFASHION AND COSMETICSJuly 2018 - June 2019 (11 months)Paris, FranceDevelopment and implementation of digital and communication strategies for the Origins, Glamglow, and Bumble & Bumble brands.- Engage with Instagram: editorial planning, content creation, community management- Collaborate with a PR and influencer agency to maximize press coverage and develop an influencer strategy- Manage Octoly campaigns and test the impact of micro-influencers- Coordinate event organization (press conferences, influencer events)
Reviews
Recommendations
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Education
- Master in Management, specialization in Digital Marketing and EntrepreneurshipGrenoble School of Management2018
- Preparatory class for Grandes Écoles - ECSThiers High School2014
Certifications
- Google Ads SearchGoogle
- Facebook Certified Media Buying ProfessionalFacebook2020