Freelancer profile translated to English.
Back to original languageAbout Lucie
CRM & RevOps Strategist | Salesforce • HubSpot • Dynamics
Technical architecture at the service of your growth (ROI-Focused)
A poorly configured CRM is not just a useless tool: it's a tax on your revenue. My goal? To transform your technical stack into a revenue-generating machine that your sales team will finally love to use.
Why entrust your project to me?
Unlike a purely technical profile, I was Head of Sales (teams of 25+ people, 6 markets).
- Ispeak "Business" before speaking "Code":I don't create fields, I design systems to close deals.
My Areas of Intervention
They trust me: Currently supportingGroupe ADEOin large-scale structuring and automation.
Whether you are a hyper-growth Scale-up or a large Group, I adapt technical complexity to your agility.
My goal:To give you back time to sell and clarity to decide.
Ready to audit your CRM?Let's discuss your challenges in 15 minutes.
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- ADEOSalesforce Product BuilderJanuary 2025 - Today (1 year and 5 months)As a Salesforce Product Builder, I focus on optimizing business processes and advanced platform configuration to meet the group's scalability challenges. My role bridges the gap between the operational needs of the teams and the technical power of Salesforce.Key missions:
- Process Audit and Design: Analysis of existing workflows to identify friction points and modeling of optimized user journeys.
- Configuration & Automation: Implementation of complex automations via Flow Builder to reduce manual tasks and ensure data reliability.
- Performance Monitoring: Creation of advanced dashboards and custom reports (Sales/Service Cloud) for real-time activity monitoring.
- Change Management Support: Writing technical documentation and leading training sessions to maximize user adoption of the tool.
- Self EmployedFreelance Sales Ops, Salesforce AdminDecember 2024 - Today (1 year and 6 months)After transitioning from a sales career, I now specialize in optimizing processes and empowering teams as a freelance Sales Operations and Salesforce Administrator.
- ShotgunHead of SalesApril 2024 - November 2024 (7 months)Paris, FranceManaged the commercial strategy and structured the sales engine at Shotgun.As Head of Sales, my mission was to structure and accelerate Shotgun's commercial growth. This "hands-on" experience allows me today to bring a pragmatic and ROI-oriented vision to all my CRM interventions.Key missions:
- Sales & Go-to-Market Strategy: Defining commercial objectives, market segmentation, and optimizing the conversion funnel (Lead-to-Close).
- Process Optimization: Automating the sales cycle to free up time for sales representatives and ensure reliable forecasting.
- Management & Coaching: Recruiting, training, and leading the sales team to ensure KPIs are met.
- Reporting & Analytics: Creating monitoring dashboards to track performance in real-time and identify growth levers.
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Education
- Master, International ManagementToulouse School of ManagementMaster, International Management
- Bachelor's Degree, Economics & ManagementUniversità degli Studi di BresciaLicence, Economie & Management