About Lucia
Spanish
Native or bilingual
English
Conversational
Catalan
Native or bilingual
Experience
- NaturTerapiesWeb Development + SEO for a Therapeutic Massage CenterHEALTH AND WELLNESSOctober 2025 - Today (8 months)Castellón de la Plana, SpainI designed and developed a complete website for a therapeutic massage business, focusing on conveying professionalism, calm, and trust. I organized the entire website architecture, defined the content for each service, and optimized texts and structure to improve local positioning.I carried out an SEO strategy focused on geo-located keywords, technical optimization, speed improvement, creation of informative content, and basic configuration of Google Business Profile.The result: a clear, intuitive, and conversion-focused website, with a notable increase in organic traffic in the first few weeks.
- CabautoWeb Development + SEO for a Car DealershipAUTOMOBILEOctober 2025 - Today (8 months)Castellón de la Plana, SpainI designed and developed a complete website for a car dealership. I worked on SEO optimization. I performed a complete keyword analysis, restructured the site architecture, optimized vehicle listings, and improved indexing to increase visibility in highly competitive searches.I also implemented technical improvements (speed, meta tags, internal linking, structured data) and developed content aimed at capturing qualified leads.The project achieved a significant increase in organic visits and a better position for keywords related to brands, models, and appraisal services.
- MarketingOn-Page SEO Implementation to Improve Website Visibility and Organic PerformanceE-COMMERCEJanuary 2025 - Today (1 year and 5 months)Castellón de la Plana, SpainI performed comprehensive On-Page SEO optimization focused on improving the site's structure, relevance, and performance. I started with a detailed audit to identify technical issues, duplicates, indexing errors, and improvement opportunities in content.From there, I carried out:Optimization of titles and meta descriptionsImprovement of headings (H1, H2, H3...) and semantic structureURL optimizationCorrection of indexing and crawling problemsImplementation of strategic internal linksLoading speed optimizationUpdate and improvement of key contentConfiguration of structured data when necessaryThanks to these improvements, the site gained relevance, increased its visibility in specific searches, and improved user experience, positively impacting organic traffic.
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Education
- Certificate in Expert SEO SpecializationFreelancer and Digital Nomad2025Especialización en SEO
Certifications
- SEO SpecialistFreelancer and Digital Nomad2025