Luca B.

• Structuring and optimizing outbound and inbound sales processes, from lead generation to closing, for deals between €2k and €100k.

• Implementation and advanced use of CRM and sales management tools for pipeline tracking, forecasting, and reporting, managing 30 to 50 active opportunities per month.
• Analysis of sales data and funnel to increase conversion rates (+20% to +30% depending on context) and reduce sales cycle duration.

• Operational interface between Sales, Marketing, and Operations within a RevOps framework, aligning objectives, processes, and tools.
• Direct contribution to commercial scalability through the implementation of processes, automations, and tools to support growth without premature hiring.

• Optimization of sales performance through account prioritization, scoring, segmentation, and actionable sales playbooks.

• Responsible for B2B business development in the French market, targeting independent brands and distributors in a marketplace environment.

• Definition and execution of a retail strategy focused on acquiring and activating high-potential brands.
• Identification, qualification, and prioritization of accounts through scraping, enrichment, structuring, and data formatting.
• Analysis of brand positioning (pricing, assortment, commercial terms, catalog layout) to optimize wholesale conversion and performance.
• Closing an average of 20 new brands per month, with short to medium sales cycles.

• Creation of 40 qualified monthly opportunities (SQLs) through structured outbound and advanced qualification.
• End-to-end sales cycle management: qualification, demonstration, negotiation, closing, and onboarding.

• Assisting brands in structuring their wholesale offering (pricing, commercial terms, catalog presentation) to accelerate sales and recurring business.
• Direct contribution to GMV growth and brand activation on the platform.

Performance & Outbound (SDR – Europe)

• Top SDR in Europe for volume and quality of opportunities generated in competitive B2B markets.
• Achieved 120% of created opportunity targets, with a strong focus on qualification and conversion.
• High-intensity multichannel prospecting: cold calls, cold emails, and outreach via Instagram.
• Consistent generation of qualified opportunities (SQLs) in the French market, in close collaboration with Account Executive teams.
• Direct contribution to feeding a scalable and prioritized sales pipeline.

Expansion & Sales Enablement (Italy)

• Launched the Italian market as the first dedicated SDR.
• Participated in structuring local outbound: targeting, scripts, sequences, and processes.
• Contributed to sales enablement and onboarding of new Italian SDRs.
• Shared methods, scripts, and best practices to accelerate performance ramp-up and target achievement.
• Acted as an interface between the field and management to adjust processes based on market feedback.