Freelancer profile translated to English.

Description

🚀 Expert Meta Ads / Facebook Ads – Acquisition, Creative Strategy & CRO

I help growing businesses make their acquisitionmore profitable, more predictable, and more scalablethrough Meta Ads, both ine-commerceand **lead generation**.

🏆 Ranked #1 Freelancer on Meta Ads and #2 on Facebook Ads

📘 Meta Certified (Meta Blueprint)

💼 +100 companies supported

⭐ Rated 5/5 on Malt

📊 Experience with accounts from €500 to +€50,000 / month ad budget

🎓 Trainer in agencies and higher education institutions

🎯 What I bring to my clients:

🧠 In-depth persona studies & marketing angles

🛒 CRO Audits to improve conversion rates, average order value, and profitability

📢 Meta Ads / Facebook Ads campaign management and optimization

🔧 Advanced tracking: Meta Pixel, CAPI, GA4, GTM, server-side

🎬 Creative strategy: marketing angles, creative concepts, briefs, image & video production

📈 Weekly reporting + real-time performance dashboard

⚙️My process:

1️⃣ Audit & strategic recommendations (offering, ad account, personas, marketing angles, conversion, tracking, creatives)

2️⃣ Technical & tracking optimization (Pixel, CAPI, GA4, GTM, server-side)

3️⃣ Creative strategy & production (creative briefs, new ideas, A/B tests, image/video)

4️⃣ Campaign launch, management & scaling

5️⃣ Continuous analysis & performance optimization (reporting, dashboard, iterations, recommendations)

I also intervene on broader topics when relevant:website, offering, positioning, funnel, logistics, business priorities🌐

**🙋🏻‍♂️ My references**: e-commerce, lead gen, SaaS, info-products, services, local businesses...

Looking for a freelancer who can manage Meta Ads performance, creative strategy, and conversion optimization? I'm available 🤝

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Freelance
Expert Facebook Ads / Meta Ads
CONSULTING AND AUDITS
January 2019 - Today (7 years and 5 months)
Nice, France
👉 I support growing businesses in their entire paid acquisition, with an approach focused on **performance, creative strategy, and conversion optimization**.

My role is not limited to managing campaigns: I get involved upstream on **strategy**, then on **execution**, **management**, and **continuous optimization**.
________

🚀My EXPERTISE:

📈 Advertising Strategy:
✅ Advanced management and optimization of Meta Ads & Google Ads advertising accounts
✅ Tracking setup (Meta Pixel, Conversion API, GA4, GTM, Server-Side...)
✅ Campaign scaling for profitable growth
✅ Creation of customized strategies tailored to needs (e-commerce, SaaS, mobile applications...)
✅ Comprehensive account audits: analysis of strategy, budget, targeting, CRO, and creatives

🎯 Lead Generation:
✅ Development of highly targeted lead generation strategies
✅ Implementation of conversion funnels for physical and digital businesses
✅ Landing page optimization
✅ Advanced retargeting strategies to maximize the conversion of engaged prospects

🎨 Creative Strategy & Production:
✅ Design of creative briefs based on data and market trends
✅ In-depth analysis of advertising performance to guide A/B tests
✅ Monitoring and integration of new creative trends
✅ Production of creatives (videos, images, platform-adapted ad formats) based on defined briefs
____________

🔥 Client & Project Types:
📌 E-commerce (jewelry, childcare, cosmetics, home appliances...)
📌 SaaS & Mobile Applications
📌 Insurance & Financial Services
📌 Investment consulting firms
📌 Local businesses & B2B services

🏆 Goal: Build more profitable, predictable, and scalable acquisition.
Instagram Ads Meta Ads Lead Generation Creative Strategy Social Ads
E-commerce dans le Sommeil
Expert Facebook Ads / Meta Ads
E-COMMERCE
November 2025 - Today (7 months)
👉 Meta Ads media buying, tracking, creative strategy, CRO, and retention for an e-commerce brand specializing in sleep improvement

✅ Management and optimization of Meta Ads campaigns
✅ Setup and optimization of tracking
✅ Development of creative strategy and ad production
✅ Optimization of conversion rate, average order value, and customer retention

🏆 +€100,000 / month revenue with a ROAS of 3
Social Ads Meta Ads E-commerce CRO Facebook Ads
Entreprise Photovoltaïque
Expert Facebook Ads / Meta Ads
ENERGY AND UTILITIES
November 2025 - Today (7 months)
👉 Meta Ads media buying, creative strategy, and ad production for lead generation in the photovoltaic sector

✅ Management and optimization of Meta Ads campaigns
✅ Development of creative strategy
✅ Production of advertising creatives
✅ Continuous campaign optimization to improve lead profitability

🏆 Transition from a cost per lead of €48 to €13
Meta Ads Lead Generation Facebook Ads Leads Generation Creative Strategy

Check out Lorris's experience

Nicolas

PINEL ET PINEL

Reviewed on 3/19/2025

Excellent service in every respect. In addition to his expertise, Lorris has a great sense of service and excellent interpersonal skills.

Digital Sparkks

Reviewed on 12/18/2024

Working with Lorris is always a real pleasure! His in-depth mastery of Meta Ads, combined with his informed advice on digital strategy, has truly transformed our performance. Serious, responsive, and results-oriented, he is a trusted partner and a valuable asset for our growth. I highly recommend his services!

Show all 29 reviews