Freelancer profile translated to English.
Back to original languageAbout Lorenzo
🎨 Graphic designer & art director with over 7 years of experience helping brands, cultural institutions, and professionals communicate with clarity and personality.
🧠 I combine strategy and creativity to develop solid visual identities, meticulous editorial design, functional websites, and coherent graphic systems. I work with studios and agencies as well as direct clients, providing creative direction, execution, and consulting.
📍Based in Galicia, I collaborate on all types of projects, with a clean, contemporary, and environmentally conscious approach. I enjoy deeply understanding each project to propose effective and meaningful visual solutions.
✨ Services:
• Complete Branding (strategy, naming, visual identity)
• Editorial Design (books, magazines, reports, catalogs)
• Web Design (WordPress, UX/UI, responsive)
• Art Direction and Visual Consulting
• Support for agencies and studios during peak workloads
🔗 Have a project in mind? Let's talk and shape it together.
Spanish
Native or bilingual
Galician
Native or bilingual
Can work on-site
Santiago de Compostela (up to 50km), Santiago de Compostela (up to 80km), Pontevedra (up to 100km), La Coruña (up to 100km), Madrid (up to 100km)
Experience
- Lorenzo MendezArt Direction & Graphic DesignARTS AND CRAFTSMay 2016 - Today (10 years and 1 month)La Coruña, SpainArt direction & Graphic Design as a freelancer, carrying out strategies, design, and post-design.My goal is always to provide a boost and solve new paradigms that brands face, assisting them and working to give that new focus. This can be in building a new brand or giving it a new makeover, when it comes to the latter, I don't just focus on a new logo, but on a new strategy and content.
- Grupo RoigGraphic DesignerCIVIL ENGINEERINGMay 2022 - December 2025 (3 years and 7 months)A Pobra do Caramiñal, Spain- Supplier management- Adaptation of internal corporate graphics.- Photography and video for corporate use.- Development of the company's graphic material. (Product catalogs, brochures, advertising, signage, tri-folds, etc.).- Development of the graphic image.- Management of advertising events and support at trade shows.- Social media strategy and management- Product photography.- Analysis of the department's actions and evaluation of their results control.- Online and offline image maintenance and control.- Sponsorship management.- Online store management.
- Kaito EstudiosArt Director and Graphic DesignerARTS AND CRAFTSMay 2021 - March 2022 (10 months)La Coruña, SpainArt direction and design for multidisciplinary projects (UI/UX, editorial, and branding).Development of creative concepts and visual direction for digital and printed projects, covering interface and user experience design (UI/UX), editorial design, and brand identity creation. Strategic focus oriented towards visual coherence, functionality, and effective communication, adapting each solution to the client's objectives and the project's context.
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Education
- Higher Vocational Training in Design and Editing of Printed and Multimedia PublicationsIES LEIXA2015Diseño digital (banners, animaciones, web, html5, css), preparación de archivos de arte final para diferentes soportes.
- Master in Graphic DesignElisava2019
Certifications
- Visual Thinking, Design and Branding, and Advertising Design TeachingSchool of Industrial Organization2023