Freelancer profile translated to English.
Back to original languageAbout Loïc
Senior UI/UX Designer, 12 years of experience. I design complex B2B platforms that convert: cloud, e-commerce, IoT, telco.
My background in brief:
→ First designer at Unitel Technologies: 5 products delivered from scratch in 18 months (IaaS cloud platform, smart building GTB, institutional websites). Design system of 700 components created from scratch. First MVPs in 2-3 weeks.
→ At Free Pro (Iliad): sole designer for the B2B e-commerce ecosystem and customer management platform. Dynamic pricing, complex cart (purchase + rental), 2 design systems maintained (200-350 components).
→ 6 years in a luxury B2B agency (Kangourouge/GEGM): business platforms for LVMH, Sephora, L'Oréal. Planograms, media management, multi-level retail ordering.
What I bring:
→ Structuring a design project from scratch (design system, user flows, wireframes, mockups, prototypes, developer handoff)
→ Translating business complexity into clear interfaces (dynamic pricing, data dashboards, multi-role IoT)
→ Collaborating directly with PMs, developers, and CEOs — no echo chamber design
Pushing design-to-code solo: DigCover (digcover.fr), a music platform designed in Figma and coded with Claude: from prototype to production site, in vibe coding.
Stack: Figma, Webflow, Adobe Suite, Claude (design-to-code)
French
Native or bilingual
English
Conversational
Can work on-site
Marseille (up to 50km), Paris (up to 10km), Annecy (up to 10km), Montpellier (up to 10km)
Experience
- Unitel TechnologieUI/UX DesignerTELECOMMUNICATIONSApril 2024 - October 2025 (1 year and 6 months)Marseille, FranceSole UI/UX designer hired at this B2B cloud operator. Built the entire digital ecosystem from scratch, in direct collaboration with the CEO and developers.5 products delivered in 18 months: IaaS cloud client platform (self-service), multi-role smart building GTB (E.O.S), Unitel institutional website, Stedia Consulting website, Sud Region Campus Cyber platform.Design system of 600-700 components created from scratch, covering 3 user profiles (occupant, manager, maintainer) for the GTB.Fast delivery cycle: first MVPs delivered in 2-3 weeks. Iterations integrated from beta tester feedback (connected building tenants).Complete structuring of the design pipeline in an organization with no prior existing structure: needs analysis → wireframes → design system → mockups → prototypes → developer handoff.
- Free Pro (Groupe Iliad)UI/UX DesignerTELECOMMUNICATIONSFebruary 2022 - April 2024 (2 years and 2 months)Marseille, FranceUI/UX Designer for the Free Pro digital ecosystem: B2B e-commerce website (pro.free.fr) and customer management platform. Direct collaboration with 3 Product Managers and 2 front-end developers.End-to-end design of the B2B terminal store: purchase flow, real-time dynamic pricing (customer status, fleet volume, purchase/rental mode), mixed cart with separation of immediate costs and recurring monthly payments.Design of key flows: mobile fleet management, device management, Coms Pro registration — on a legacy technical stack imposing strong feasibility constraints.Maintenance and evolution of 2 Figma design systems (200-350 components) adopted by the front-end team. Reduction of design/development back-and-forth and interface standardization.Re-establishment of a collaborative design/development workflow: implementation of regular exchanges, simplification of visual hierarchy and information architecture to reduce user cognitive load.
- Kangourouge (GEGM Group)UI/UX DesignerDIGITAL AND ITMarch 2016 - January 2022 (5 years and 10 months)Marseille, FranceLead UI/UX Designer in a specialized B2B agency, responsible for designing business platforms for the marketing and retail teams of luxury brands.Key clients: LVMH, Ralph Lauren, Sephora, L'Oréal. Planogram platforms, campaign media management, multi-level retail visual ordering and delivery (zone, store, manager).Modernization of the agency's design workflow: Photoshop → Sketch + Zeplin migration, acceleration of the production cycle and improvement of developer handoff.Full autonomy in design delivery. Trained 2 interns.4-6 e-commerce websites designed in parallel with business platforms.
Reviews
Recommendations
CB
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Graphic Designer DiplomaAxe Sud Marseille2011Diplôme de concepteur graphique
- UX Design TrainingGobelins Paris2019Formation Design UX