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Lisa RoutaLR

Lisa Routa

Marketing & Branding Director – Colorimetry

€677/day
Biarritz, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lisa

I help you make your brand **irresistible**.


Whether it's your business or your personal branding.

I transmit to you the superpower of colors to better sell (yourself) thanks to my signature method: **COLOR BRANDING**, the only method that combines colorimetry and branding.


COLOR BRANDING PRO - BRANDS & COMPANIES

Create a sales funnel with an irresistible customer journey.
The right colors, the right words, and above all, the right emotions at each stage.

Attract the right clients, sell better, and build loyalty with THE clientele that will carry your brand far, very, very far.


**COLOR BRANDING PERSO - EXECUTIVES & MANAGERS

**

Some people make a lasting impression, while others are forgotten as soon as they leave the room.
Be part of the 1st category thanks to COLOR BRANDING perso in **3 months**:
Develop your charisma.
Align your image with your ambitions.
Show who you are.

Finally attract the opportunities you deserve.




  • French

    Native or bilingual

  • Finnish

    Basic

  • English

    Native or bilingual

  • German

    Conversational

  • Spanish

    Conversational

Can work on-site
Biarritz (up to 50km)

Experience

  • Ihana
    Freelance Marketing Director | Branding and Sales Support
    November 2025 - Today (7 months)
    Angresse, France
    I help brands and companies become irresistible, attract their ideal clients, and boost their sales through strategic branding, the power of colors, a coherent identity, and optimized customer journeys.
  • Colorimetrie.fr
    Founder IHANA
    January 2024 - Today (2 years and 5 months)
    Angresse, France
    I help ambitious women align their professional image with their identity through colorimetry and personal branding, to shine, impact, gain confidence, and perform in their career or business.
  • Phytodia
    Commercial Marketing Director
    October 2017 - July 2023 (5 years and 9 months)
    • Creation and management of the sales & marketing department
    • Recruitment and management of the sales and marketing team (reporting, continuous training)
    • Management of marketing & communication budgets
    • Development and management of marketing and commercial strategies for our cosmetic brands (Alsarnica, Nature is Future, FORêT Cosmétique, L'esperluète)

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Education

  • Professional Bachelor's Degree, Business in the European Environment
    IUT Robert Schuman
    2016
    Licence Professionnelle, Commercial dans l'Environnement Européen
  • Certificate of Professional Aptitude in Cosmetics, Aesthetics, and Perfumery
    Candidat libre
    2017
    CAP Cosmétique, esthétique et parfumerie

Skill set

Categories