Lisa Reutelsterz

For the launch of Alta Via Applications, I developed and implemented the complete visual brand presence. This included the conception of the corporate design, logo development, the establishment of the visual appearance, as well as the design and implementation of the website. Additionally, marketing assets and social media templates were created for a consistent and modern brand presence. Even after the launch, I continue to support the marketing team in visual communication and the development of new design materials.

As part of the global introduction of the new corporate design, I supported Hays in adapting and implementing it for the German market. I revised and designed presentation templates, print media, marketing assets, and advertising materials in accordance with the new CD. I also implemented white papers, guidelines, and fact sheets in the updated design, ensuring a consistent, brand-compliant appearance across all communication channels.

In addition to visual design, I also developed copy for advertising materials, tailored to the medium, target audience, and brand message.

For PreZero's apprentice recruiting campaign, I conceptualized and designed various print media for 2025, specifically adapting them for different locations and target groups. This included flyers, posters, business cards, and large-format banners for use in various recruiting contexts.