Leticia Torralba Redondo

Main responsibilities and achievements:

· Complete creation and configuration of the Amazon account

· Brand Registry management

· Creation and optimization of listings with advanced SEO (Helium 10)

· Strategy definition and continuous support

· Unlocking restricted categories for new sellers

· Catalog configuration (parent/child, variations, and structure)

· Editing and optimization of images provided by the brand

· Creation of AI-assisted images oriented towards conversion

· FBA shipment configuration and management

· Competitor analysis and benchmarking

· Pricing and market positioning analysis

Product Research & Supplier Sourcing – Amazon US

• Research and validation of products for the Amazon United States market using Helium 10 and Keepa

• Data-driven analysis to identify products with high demand and high traffic volume (+20,000 monthly visits)

• Competitive analysis and identification of improvement opportunities in existing products

• Creation of requests for quotation (RFQ) on Alibaba based on product technical specifications (OEM)

• Sourcing and pre-selection of verified manufacturers, evaluating MOQ and production capabilities

• Critical and comparative analysis of suppliers to support final decision-making

Project developed under confidentiality for an international client.

• Research and validation of products for the Amazon United States market using Helium 10 and Keepa

• Data-driven analysis to identify products with high demand and high traffic volume (+20,000 monthly visits)

• Competitive analysis and identification of improvement opportunities in existing products

• Creation of requests for quotation (RFQ) on Alibaba based on product technical specifications (OEM)

• Sourcing and pre-selection of verified manufacturers, evaluating MOQ and production capabilities

• Critical and comparative analysis of suppliers to support final decision-making

Project developed under confidentiality for an international client.

Comprehensive optimization of Amazon listings. For Graviers Design, I developed the complete SEO strategy (search for main keywords, secondary keywords, and long-tail keywords) using Helium 10, created optimized titles, bullets, and descriptions for 24 product variations, managed backend keywords, and designed A+ content aligned with the brand identity. Additionally, I coordinated the creation of lifestyle images and infographics to improve conversion and the shopping experience.

Result: We achieved the goal of driving organic growth, improving visibility, and positioning it in the TOP 10 sales in 15 days.