About Léna
French
Native or bilingual
Experience
- INVOXContent DesignerPRESS AND MEDIAApril 2015 - Today (11 years and 2 months)Lyon, FranceDesign of content for blogs, online magazines, resource centers, and social media, in the B2B sector.Creation of design guidelines, design of different formats: infographics, ebooks, social media visuals, videos…The goal: to convey client expertise by creating attractive, dynamic, and viral content. Maintain a strong focus on the link between substance and form to facilitate the transmission and understanding of information.
- Growth4uEbook DesignEDUCATION AND E-LEARNINGMay 2021 - June 2021 (1 month)Lyon, FranceGrowth4u is an agency that accelerates the growth of high-potential companies by combining the latest knowledge in neurosciences. It supports its clients in valuing their commercial offers, creating their website, and in their digital transformation.Creation of an ebook with an attractive and dynamic design that highlights information. It must also reflect the scientific aspect and the theme of neurosciences. It is important to maintain consistency with Growth4u's graphic identity and preserve a "classy" graphic universe that appeals to large corporate clients.
- Directrice artistique indépendanteContent & Brand Designer.PRESS AND MEDIAAugust 2020 - Today (5 years and 10 months)Lyon, FranceMarketing Content CreationI create attractive premium content to integrate into your content marketing strategy: - Ebooks, Infographics, Case studies, Downloadables, Videos- Content Charter: I establish a document that lists the graphic rules applicable to all your content, to ensure the quality of harmonious production.Social MediaTo gain visibility and facilitate your content creation.- Social media content, LinkedIn or Instagram Maxi-Kit (Ready-to-use and editable templates in Canva.)- Social Media Charter: I create the graphic identity of your social networks to give consistency and strength to your communication.Branding- A unique brand identity that reflects you!• Creation of your brand identity: mood boards, logos, graphic charter…- Adaptation of your identity to the communication materials of your choice• Email signature• Business card• Sales presentation (ppt, canva, gslide)• Brochure, report, ebook…• Letterhead, stickers…• Social media kit: profile picture, cover image, about ten custom post templates, delivered directly to your Canva spaceWebsiteA showcase website that reflects your identity, pleasant navigation, a refined designInternal CommunicationsCaptivating and pleasant communication materials- CSR Report, Training Manual, Welcome Guide, Organizational Chart, Presentation, Process
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Education
- BTS Visual CommunicationBellecour écoles d’art,2012
- UNIVERSITY DIPLOMA in Communication and Graphic DesignICOM, université Lyon II2014