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Léna BonfortLB

Léna Bonfort

Art Director, Content Designer, Graphic Designer

€420/day
7 projects
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Léna

Hello!
I'm Léna, a Content & Brand Designer. I have worked for over 8 years in Content Marketing, Demand Generation, and Communication agencies.

During these years, I was in charge of content design for major B2B clients for their web resources/magazines, social media, and email marketing campaigns.

I am now a freelancer, specializing in creating marketing content for the web: infographics, ebooks, case studies, downloadable content… To promote your project, I offer a kit including the visuals needed for its distribution.

I also create social media content: single posts, carousels, videos, Canva kits with ready-to-use LinkedIn & Instagram post templates.
For effective, consistent, and recognizable communication, discover my content and social media guidelines creation service. This document lists the graphic rules to apply to all of your company's publications.

For your branding, I will assist you in creating your identity. After a strategic questionnaire about your brand, I will develop a graphic universe based on research and a mood board. I will then create your logo and all the elements that make up your identity (colors, typography, iconography…). Then, I will proceed to create your various communication materials: business cards, email signatures, social media kits, sales presentations, etc.

Feel free to contact me to access my complete portfolio and ask all your questions. I would be delighted to collaborate with you on all your future projects.
My website:
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • INVOX
    Content Designer
    PRESS AND MEDIA
    April 2015 - Today (11 years and 2 months)
    Lyon, France
    Design of content for blogs, online magazines, resource centers, and social media, in the B2B sector.
    Creation of design guidelines, design of different formats: infographics, ebooks, social media visuals, videos…

    The goal: to convey client expertise by creating attractive, dynamic, and viral content. Maintain a strong focus on the link between substance and form to facilitate the transmission and understanding of information.
    Content Marketing ebook Social Media Downloadable Content infographics
  • Growth4u
    Ebook Design
    EDUCATION AND E-LEARNING
    May 2021 - June 2021 (1 month)
    Lyon, France
    Growth4u is an agency that accelerates the growth of high-potential companies by combining the latest knowledge in neurosciences. It supports its clients in valuing their commercial offers, creating their website, and in their digital transformation.

    Creation of an ebook with an attractive and dynamic design that highlights information. It must also reflect the scientific aspect and the theme of neurosciences. It is important to maintain consistency with Growth4u's graphic identity and preserve a "classy" graphic universe that appeals to large corporate clients.
    ebook E-books White Paper Content Design Layout
  • Directrice artistique indépendante
    Content & Brand Designer.
    PRESS AND MEDIA
    August 2020 - Today (5 years and 10 months)
    Lyon, France
    Marketing Content Creation
    I create attractive premium content to integrate into your content marketing strategy: - Ebooks, Infographics, Case studies, Downloadables, Videos
    - Content Charter: I establish a document that lists the graphic rules applicable to all your content, to ensure the quality of harmonious production.

    Social Media
    To gain visibility and facilitate your content creation.
    - Social media content, LinkedIn or Instagram Maxi-Kit (Ready-to-use and editable templates in Canva.)
    - Social Media Charter: I create the graphic identity of your social networks to give consistency and strength to your communication.

    Branding
    - A unique brand identity that reflects you!
    • Creation of your brand identity: mood boards, logos, graphic charter…
    - Adaptation of your identity to the communication materials of your choice
    • Email signature
    • Business card
    • Sales presentation (ppt, canva, gslide)
    • Brochure, report, ebook…
    • Letterhead, stickers…
    • Social media kit: profile picture, cover image, about ten custom post templates, delivered directly to your Canva space

    Website
    A showcase website that reflects your identity, pleasant navigation, a refined design

    Internal Communications
    Captivating and pleasant communication materials
    - CSR Report, Training Manual, Welcome Guide, Organizational Chart, Presentation, Process
    Art Direction Brand Content Content Design Content Marketing Graphic Design

Reviews

5.0

Out of 3 ratings

N

Nicolas

Olympe SA

Reviewed on 11/28/2024

Excellent collaboration with Léna, who quickly understood our needs and provided quality deliverables. Very accommodating for feedback integration. We will gladly work with her again.
O

Olivier

Hamerkop Climate Impacts

Reviewed on 3/24/2021

I worked with Léna on the graphic layout of our first ebook for marketing purposes as well as redesigning our logo. This ebook was particularly important to us and Léna did not disappoint. She was very professional, responsive, made suggestions, and quickly understood our expectations. I would gladly work with her again.

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Education

  • BTS Visual Communication
    Bellecour écoles d’art,
    2012
  • UNIVERSITY DIPLOMA in Communication and Graphic Design
    ICOM, université Lyon II
    2014

Skill set

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