Freelancer profile translated to English.

Description

Do you need support in strategic and operational marketing to boost your company's growth?

With solid experience in B2B2C environments, I enjoy combining creativity and analysis to design impactful strategies tailored to your needs, enabling you to maximize your market impact and achieve your goals.

The areas in which I can help you:

STRATEGIC SUPPORT:

🧮 Internal audit: measuring the effectiveness of your products/services and current strategy.

📊 Analysis of your market and trends, competitive intelligence, study of consumer behavior.

🎯 Targeting: identification of priority and secondary customer segments.

📌 Development of brand and product/service positioning.

🗓️ Planning of a 360° marketing strategy aligned with your objectives.

💡 Design of product/service offerings based on market opportunities.

📈 Analysis and interpretation of your KPIs

OPERATIONAL SUPPORT:

✨ Creation of a complete and targeted storytelling and sales pitch

📑 Development of sales materials and tools: PowerPoint presentations, supervision of the creation of sales brochures, catalogs and product sheets, videos, POS displays, goodies,...

🚀 Product launch preparation: development and operational implementation of the launch strategy, coordination with various stakeholders, follow-up throughout the process.

🎉 Event organization: trade shows, conferences, internal/external workshops, client meetings

🖋️ Creation of print and digital content (social media posts, tutorials, articles, website updates, client interviews, flyers, ...)

Do not hesitate to contact me to discuss your project!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Basic
Italian
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Bien'ici
Operational Marketing Manager
PRESS AND MEDIA
January 2022 - Today (4 years and 5 months)
Paris, France
- Create and implement a B2B operational marketing strategy from A to Z
- Overhaul the brand's graphic charter and B2B positioning
- Develop and update sales support tools (sales pitches, ppt presentations, brochures, videos, website, POS displays, goodies, webinars, ...)
- Organize events (breakfasts, trade shows, webinars, ...)
- Manage the operational marketing budget
- Conduct competitive intelligence, monitor market data
- Create product and client interview videos
- Participate in new product development
- Optimize implemented processes (new data panels, logistics, ...)
Kinedo
Product Marketing Manager - Spas
RETAIL (LARGE RETAILERS)
October 2021 - July 2022 (9 months)
Paris, France
- Analyze competition and market trends
- Manage the spa product portfolio
- Provide the sales force with marketing tools: POS displays, sales pitches, brochures, visuals, videos, goodies,...
- Implement and monitor a TV campaign with its commercial offer
- Organize and lead promotional trade shows
- Manage press and PR communication for all group brands
- Redesign of Kinedo Spa and Crystal Spa websites
M6 Publicité
Product Marketing Manager - TV/Radio/Digital
PRESS AND MEDIA
September 2020 - September 2021 (1 year)
Neuilly-sur-Seine, France
- Develop strategic and personalized sales pitches for advertisers
- Analyze audiences and performance indicators
- Participate in the construction of cross-media commercial offers
- Competitive intelligence (audiences and competing advertising offers)