Leana Durandet

Lead global press and influencer/VIP relations strategies, identify relevant media for the house. Maintain and build relationships with influencers, journalists, stylists, agents, and brand partners. Manage paid and organic influencer activations, and track results with Lefty. Trend monitoring of press, media, and influencers. Coordination of thoughtful and targeted gifting/seeding campaigns, aligned with communication priorities and brand positioning: product and talent listings, logistics. Oversee budgets, planning, and KPIs. Write press materials: press releases, press kits, interviews, weekly and monthly reports related to press and influencer/VIP activities. Support press requests management: shootings, magazines, special projects, talents, ... Organize and oversee PR events and projects (fashion shows, launch parties, press activations, collaborations ...). Showroom management: press appointments, stock management, press request flow, fittings, sample delivery, monitoring item condition, using Launchmetrics. Organization & management of shootings: campaign, e-commerce, lookbook (select pieces, creative brief, planning, casting, location scouting, preparing looks, fittings...). Manage the creation of digital communication materials, press, and shootings....

Manage press loan requests: Moncler, Yves Salomon, Caron, Augustinus Bader. Identify relevant media and talents for brands and implement a tailored strategy. Write press releases, weekly and monthly press reports, newsletters, mailings. Coordinate gifting/seeding campaigns with results tracking on Lefty. Organize and participate in VIP and Influencer fittings. Manage events for various brands (Fashion shows, launch parties, ...). Competitive and trend monitoring of press, media, and influencers.

Organization & management of styling for the campaign shooting: define looks, fittings, logistics, showroom appointments, .... Creation of creative mood boards respecting the brand and shooting's DNA.