Freelancer profile translated to English.
Back to original languageAbout Laurent
📈 User Acquisition:
- Campaigns and performance on Google Ads, Meta, TikTok, Snapchat, ASA, Adnetworks (Unity, Ironsource, Applovin).
- Campaign & network A/B testing plans to maximize performance.
- MMP Tracking: Adjust, Appsflyer, Firebase, etc.
🪙 Monetization:
- Waterfall A/B testing to maximize revenue.
- Mediation setup and recommendations (MAX, Ironsource, Admob).
🎨 Creative Strategy:
- Global creative strategy, iteration plans, A/B tests, and reporting.
- Briefing of new original concepts.
🦸♂️ UGC:
- UGC campaign management via partners and influencers.
- Launch on TikTok, YouTube, Meta.
- TikTok: TTCC and TTCM.
🤖 AI & Internal Tools:
- Custom tools to automate repetitive UA tasks.
- Automated video upload platform to Meta Ads (Marketing API): multi-client, multi-BM, multi-page, presets, naming conventions, direct ad creation.
- AI to accelerate scripting, API management, and internal interfaces.
📊 Dashboarding & Reporting:
- UA / Monetization / Creative dashboards combining ad networks, MMP, and revenue.
- Key centralized KPIs: CPI, ROAS, LTV, retention, ARPDAU.
- Automation of weekly / monthly reporting.
🌐 Web-to-App & Web Funnels:
- Web-to-App strategies to improve ROAS and bypass iOS SKAN limitations.
- Landing pages, quizzes, web paywalls optimized for conversion.
- Full tracking setup (pixels, events, deep linking) and A/B testing.
Feel free to contact me to discuss your goals!
Thanks,
Laurent SICARD
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Bordeaux (up to 50km), Bordeaux (up to 50km)
Experience
- FreelanceGrowth ManagerDecember 2025 - Today (6 months)- Growth management for various apps and clients.- Creative strategy management- ASO management- Growth hacking: webtoapp, funnel optimization, web funnels, etc.- Dashboarding- AI
- Two DesperadosSR User AcquisitionVIDEO GAMES AND ANIMATIONMay 2024 - September 2025 (1 year and 4 months)Bordeaux, France- UA management for all main titles- Scaled UA spend by x2 while improving performance- Soft launch of the new title Garden Sort- Overhauled creative strategy to boost campaign success
- Oh BiBiUser Acquisition & Monetization ManagerVIDEO GAMES AND ANIMATIONJune 2023 - Today (2 years and 11 months)Paris, France- Managed the soft launch & WW launch in user acquisition (UA) for their new game (GoGoMagnet)- Managed monetization across all games.- Managed ASO across all titles, A/B testing on waterfalls.- Overhauled creative strategy to find new best creatives- Growth hacking campaign with several A/B tests on Meta, TikTok, and Google Ads.
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Education
- Master Spécialisé 2, Communication and AdvertisingINSEEC2015Master Spécialisé 2, Communication et publicité
- ECE Degree, BBA INSEEC (ECE BORDEAUX)INSEEC2014Diplôme de l'ECE, BBA INSEEC (ECE BORDEAUX)