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Laurent RoussetLR

Laurent Rousset

Market Research & Growth Hacking

€550/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laurent

I help my clients find new opportunities, new growth drivers, and accelerate their customer acquisition.

I operate in both B2B and B2C, for startups, SMEs, and large corporations.

My goal is to accelerate my clients' growth, whether with new products or by boosting their sales.

So if you are looking for a Growth Hacker, a Data specialist, capable of implementing tools to accelerate and train your teams to make you autonomous:

Shall we have a CALL, a video conference, or an e-coffee?



Specialties:
- Market Research
- Growth Hacking
- Lead Generation
- Lead Nurturing
- Mailing
- Scrapping
- Design Thinking
- OSINT
- Datamining
- Social Media Mining
  • English

    Fluent

  • French

    Native or bilingual

  • Spanish

    Conversational

  • German

    Basic

Remote only
Primarily works remotely

Experience

  • Market Specialists
    Market Sales Specialist
    CONSULTING AND AUDITS
    August 2017 - Today (8 years and 10 months)
    anywhere
    I develop online tools and services to better understand your market and sell better.
    ✴️ Online solutions to survey your market ✴️
    📈 T-Spot: Survey social networks, forums, analyze Google searches to identify needs, issues, and trends.
    📈 R-Spot: Analyze online reviews from your customers or competitors to determine what needs to be done to stand out.

    ✴️ Complete solution to boost your online acquisition ✴️
    📈 Implement a digital acquisition strategy and its tools to provide your sales team with qualified leads and allow them to do what they do best: "close sales".

    What markets do I operate in?

    Europe, United States, Canada

    https://www.market-specialists.com
    Growth hacking Market Research Needs Assessment Marketing Data mining
  • Dynergie
    Market Testing Specialist
    CONSULTING AND AUDITS
    September 2018 - Today (7 years and 9 months)
    Lyon Area, France
    Objective: Help companies boost their growth through their innovations and especially develop solutions that people want (market and customer-centric approach).
    Activities:
    ✔️ Market Deployment Specialist
    - Market analysis (monitoring, social media mining)
    - Testing and validation (smoke tests)
    - Value proposition research
    - Go-to-Market Strategy (Europe/USA)

    ✔️ Digital Transformation (Needs assessment, implementation of a transformation strategy, support)

    ✔️ Growth Marketing (strategy + execution)

    Dynergie Clients: more than half of the CAC40 companies, numerous SMEs, mid-sized companies, and startups.
    Growth hacking Marketing Data mining Market Research Lean startup Innovation
  • EFAP - École des nouveaux métiers de la communication
    MBA Startup Program Coach
    September 2018 - June 2020 (1 year and 9 months)
    My role with students: ✴️ Support / Empower / Make autonomous ✴️ Build confidence ✴️ Transcend and develop creativity, etc. ✴️ Coordinate time ✴️ Produce solid, well-structured, creative, and viable projects.

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Education

  • DUT
    IUT Lyon 1

Skill set

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