Freelancer profile translated to English.

Description

Experienced professional in sales planning and merchandising (16 years) delivering quality results and work, consistently exceeding objectives. Strong knowledge in forecasting, sales analysis, and merchandising, with proven success in commercial performance and inventory management to ensure optimized collection profitability. Advanced interpersonal and presentation skills.

Retail and Wholesale, Fashion and Cosmetics.

Since 2018, founder of an organic men's cosmetics brand. Solid entrepreneurial experience in a niche market. Brand strategy, identity building, implementation of marketing and sales strategies, performance definition and monitoring.

I offer to leverage my retail experience, whether in merchandising/planning or brand development. Available for a freelance consulting mission for a few days or a longer period, for example, in transitional management. Progressive pricing based on duration. All offers are considered.

Industry field of expertise

Languages

French
Native or bilingual
German
Native or bilingual
English
Native or bilingual
Italian
Native or bilingual
Spanish
Native or bilingual
Suisse allemand
Native or bilingual
Arabic
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Monsieur Arsène
Founder of an organic men's cosmetics brand
LUXURY GOODS
February 2019 - Today (7 years and 4 months)
Paris, France
Founder of an organic men's cosmetics brand
Brand identity and strategy building
Definition of an innovative and impactful product range
Sourcing of suppliers and partner artisans
Definition and deployment of the marketing and sales strategy in wholesale, retail, and online
Construction of performance monitoring and inventory management tools
Financial projections, cash flow management, funding applications
Social media and communication

Scope
- Range of 12 products in barber / skincare / fragrance collections
- Established as a niche brand recognized by professionals
- Network of about fifteen reseller partners
- Operations at Galeries Lafayette, BHV
- Consistently increasing sales +6% 2022 vs 2021
Retail Brand Strategy Sales Strategy Collection Creation Branding Branding & Identity
Esprit Corp.
Director of Planning, Products & Visual Merchandising
FASHION AND COSMETICS
November 2018 - February 2019 (3 months)
Boulogne-Billancourt, France
Creation of the Planning Department, implementation of stock analysis and optimization tools
Management of the store design deployed throughout France.
Definition and implementation of the Product policy and construction of collections adapted to the market

Scope
- Management of a department of 15 people (2 Merchandisers / 2 Planners / 6 Visual Merchandisers)
Team Management Collection Visual Merchandising Forecasting Trend Analysis
Michael Kors
Planning Manager
LUXURY GOODS
June 2013 - October 2018 (5 years and 4 months)
Paris, France
Development, implementation, and management of planning methods and tools
Evaluation of the potential of new points of sale, definition of sales plans and necessary stock to ensure initial needs coverage: 40 openings
Definition of sales forecasts in partnership with group growth objectives
Establishment of purchasing budgets, weekly forecasts necessary for optimal stock flow. Result: 98% accuracy of actuals
Conducting detailed collection analyses to improve performance: 77% sell-through (+15%)
Continuous replenishment of best-sellers: availability achieved: 98% (72% in 2016)
Balancing of stock structure: coverage of 12.6 (16.1 in 2016) and NOS at 25% (vs 45%)
Collaboration with the finance department to manage markdowns and minimize final stock

Scope:
- Management of a team of 2 people
- Franchise Department (Sales over €65 million - 20 distributors - 128 points of sale)
OTB Inventory Forecast Forecasting Sales Planning Flow Management