Freelancer profile translated to English.
Back to original languageAbout Laurens
Hi there! I am Laurens, a brand & graphic designer with an eye for detail.
I will put your product or service on the map in a visually attractive way. Creating strategically well-founded designs and communicating in an accessible and smooth manner is what I stand for. You can describe my style as less is more / minimalist but still commercially strong.
After working for 3 years in employment at an agency, I have been running my own business in Ghent for 7 years. I live in Bruges and have a B driving license and car available. Working remotely is also no problem.
Dutch
Native or bilingual
English
Fluent
French
Conversational
Spanish
Basic
Can work on-site
Gent (up to 50km), Brugge (up to 50km), Brussel (up to 10km)
Experience
- STUDIO KELFBrand designer I Business OwnerDIGITAL AND ITFebruary 2018 - Today (8 years and 4 months)Gent, BelgiumOwn brand design studio — offering brand strategy & branding, design from concept to rollout: workshops on brand identity, logo, corporate identity, stationary design. Also typesetting of brochures, print & advertising. Events, retail (start ups), real estate and service sectors are often addressed. Project management & follow-up, print supervision, sales etc.
- ProximusSenior brand designerTELECOMMUNICATIONSMarch 2023 - Today (3 years and 2 months)Brussel, Belgium
- Develop and implement branding strategies that align with the company's vision and goals
- Design and produce visual brand elements, including logos, color schemes, typography, and other visual assets
- Ensure consistency and adherence to brand guidelines across all channels, including digital, print, and physical products
- Collaborate with marketing and creative teams to develop effective campaigns that communicate the brand's message and values
- Conduct market research and analyze consumer insights to inform branding strategies and design decisions
- Manage multiple projects and meet tight deadlines while maintaining high-quality standards
- Provide guidance and mentorship to other designers on the team
- Stay up-to-date with the latest design trends, techniques, and software tools
- BURO A1Brand & packaging designerDIGITAL AND ITJanuary 2017 - April 2019 (2 years and 3 months)8540 Deerlijk, BelgiumBranding & packaging design, stationary, corporate identities, POS materials, print & advertising, web design, project follow-up and communication with the client & producer, technical know-how transfer to the client etc.
Reviews
Thomas
Proximus VMS
Reviewed on 1/17/2024
Laurens is working via Malt at Proximus, where they are very happy with the quality of work and dedication he shows.
Tijs
Proximus
Reviewed on 4/26/2023
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Education
- Bachelor's degree, Graphic and digital media - Graphic DesignArteveldehogeschool2014Bachelorgraad, Grafische en digitale media - Graphic Design
- Bachelor's degree, Business Management - MarketingArteveldehogeschool2016Bachelorgraad, Bedrijfsmanagement - Marketing