Laure Capdevielle

Strategic & Glocal Leadership: Key interface for EMEA and LATAM regions, ensuring operational deployment and marketing investment arbitration to optimize local P&L.

Product Line Expansion & Storytelling: Launching strategic product portfolios through storytelling across the entire customer journey, generating 10% sell-out growth.

Performance & Data-Driven: Designing steering dashboards (sell-in/sell-out) and conducting quarterly business reviews to identify growth levers.

Management: Supervising and developing a team of 2 people.

Business Acceleration: Nearly tripling global revenue (from €5.5M to €14M) by managing an omnichannel strategy and transforming the E-commerce model (from €0.5M to €10M).

Acquisition Performance: Designing multi-channel campaigns (SEO, SEA, Social) with a 12% increase in conversion rate and maintaining a target ROAS of 4 on an annual budget of €450K. Managing media/tech agencies with CAC optimization.

P&L Management & Strategy: Responsible for a global budget of €850K and managing the profitability of the business (digital, retail, license).

Management: Leading and developing a multidisciplinary team of 8 people.

International Expansion: Orchestrating the European deployment (FR, IT, UK, ES) across selective and parapharmacy networks, generating 15% revenue growth in 2017.

E-Retail & Marketplaces: Strategic management of the Amazon account (Vendor Central) and launch of the brand's first proprietary e-commerce site.

Flagship Management: Operational and financial management of the Opéra Flagship (Paris), including P&L management, inventory, and sales force leadership.

Management: Supervising and leading a team of 4 employees.