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Laura ToroLT

Laura Toro

Graphic Designer and Illustrator

€129/day
Atlanta, US
0-2 years
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Figma
Brand content

Average response time: 1 hour

About Laura

I am a Mid-Level Graphic Designer and Illustrator with over 2 years of experience creating playful and engaging visual identities for digital-first brands. I specialize in digital illustration, character design, and surface design, using tools like Adobe Illustrator, Photoshop, and Adobe Fresco to deliver high-fidelity vector assets.

My professional background also includes a strong foundation in customer experience, allowing me to design with real user insights and strategic storytelling in mind. Whether it is developing a comprehensive brand identity system in Figma or producing print-ready marketing materials, I manage the full creative workflow to ensure consistent and impactful results. I am fluent in both English and Spanish, making me an ideal collaborator for international projects.
Digital and IT Services
Wholesale
Retail (Small Business)

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Atlanta (up to 50km)

Experience

  • Freelancer.com
    Graphic Designer and Illustrator
    DIGITAL AND IT
    August 2022 - Today (3 years and 10 months)
    Atlanta, United States
    • • Brand Identity Development: Designed comprehensive visual identity systems, including custom logos, typography selection, and cohesive color palettes for digital-first brands.
    • • Digital Illustration & Character Design: Created high-fidelity vector illustrations and character assets using Adobe Fresco and Illustrator for social media and commercial applications.
    • • Visual Strategy & Assets: Developed engaging social media graphics and marketing materials, ensuring consistent brand storytelling across multiple digital platforms.
    • • End-to-End Product Design: Managed the full creative workflow for physical products, from initial sketching and digital mock-up creation to final print-ready file preparation.
    • • UI/Visual Components: Leveraged Figma to design intuitive layouts and visual assets for digital interfaces, focusing on hierarchy and user engagement.
    Figma Adobe Illustrator Figma Adobe Illustrator
  • Macy's
    Manager, Sales and Customer Experience
    June 2016 - July 2022 (6 years and 1 month)
    • • Led customer experience initiatives focused on improving engagement, satisfaction, and service usability
    • • Conducted behavioral analysis of in-store journeys to identify friction points and improve the overall experience
    • • Used performance metrics and customer feedback to guide data-driven improvements in service and interaction design

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Education

  • BA in Arts - Graphic Designer
    Kennesaw State University
    BA in Arts - Graphic Designer

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