Freelancer profile translated to English.

Description

Laura is a freelance professional specializing in Digital Marketing and Branding with 20 years of experience in corporate and commercial marketing, most of which was acquired during over a decade of work experience in London.

Laura specializes in creating Digital Marketing Audits, developing Strategic Brand and Social Media Communication Plans, as well as creating brand materials and digital content (graphic pieces, blog articles, SEO-optimized web copy...) for the online visibility of clients across all sectors.

A motivated individual, passionate about all forms of visual communication, Laura has worked for a wide variety of clients and developed numerous creative projects from concept to production. A graduate in Advertising and Public Relations (2002), Laura also worked as a television reporter and press journalist. She has also exhibited her artwork in various London venues and published 3 books (novel, poetry, and a digital marketing guide).

Prestige Award Best Digital Marketing Agency in Spain 2021-2022

Nominated for Best Freelance Designer 2017 in London.

Nominated for the I Women's Award Cantabria 2019

Nominated for the Cantabria Talent Award 2020

Associate University Professor of Graphic Design and Digital Marketing at CESINE.

Consulting

Specialties: Editorial design / Magazine design, Infographic design, Social content design and infographics, Branding / Artworking, Corporate communications, Social media profile and post #branding, Corporate video editing, PowerPoint presentation design, Word template design, Blogging, Creative writing, Spanish proofreading, #SEO content strategy

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Laura Salesa
International Consultant in Marketing and Branding and Bilingual Copywriter (SPA/ENG)
June 2013 - Today (13 years)
Cantabria, Spain
Prestige Award 2024 and 2022 - Best Spanish Digital Marketing Agency.

Past and present clients: Barclays, World Health Organisation (WHO), SEMRUSH, Philips, Sony, Bayer, Novartis, Freeview, IAG, TKMaxx, Sage, Subway, BMW, NBC Universal, Warner Bros, Disney, Dreamworks, Universal Pictures, Sage, Focus Features, Pernod Ricard, Pwc, Xarelto, TATA, Shell, Tideway, William Grant & Sons, Roche, Danone, Seagate, Siemens Gamesa, CIC Nanogune, AXA PPP, ClearGlass, Daiichi, Baxalta, Orbus Neich, Abbvie, JP Morgan, Bacardi, Jaga, Akua, Coremsa, Funcantabria, Serisan.

Agencies: Ogilvy London, Y&R LDN, Momentum Worldwide, FleishmanHillard, Williams Lea, Breakthrough Media, Exposure, WhatIf!, MXW BlackSun, Friday, VCG-Kestrel, The Social Element, Hume Brophy, Exclama

✦ Branding & Digital Marketing Strategy for Social Media
✦ Digital Marketing Communication Plan
✦ Social Content Writing services in Spanish and English for Digital Strategy (articles, posts, blogging, social media profile handling and marketing strategy consultation)
✦ Concept and layout of digital and print Marketing Literature (invitations,
brochures, large format posters, stationery, window displays, POS signage, annual
reports, tender books and merchandising.
✦ Bespoke presentation design in PowerPoint and Keynote, producing presentation templates from scratch or editing existing documents. With the addition of animation, embedded videos and other professional features.
✦ Concept and production of visual identities to apply to various branded materials i.e.
business cards, social networking sites profile pages (customisation), onsite/retail
space rebranding/signage

Specialities: Social Media Strategy Design and Content Strategy; Branding/Artworking, Corporate Communications and Marketing Literature; Editorial/Magazine layout Design, PowerPoint Presentation Design and Branding, Word template design, Bilingual storytelling, social content, blog, email marketing, ads
Graphic Design Digital Strategy Content Creation and Writing SEO Copywriting
World Health Organization
Freelance Senior Graphic Designer
December 2020 - December 2022 (2 years)
(remote contract)
December 2020 - December 2022 (2 years 1 month)
Geneva, Switzerland
Contract for the concept and development of literature for the global publication of an investigation report by WHO that will lead to a global awareness campaign. Project under management of Figure & Ground Communications (agency), UK.

• Concept, design and creative art direction for the design of literature for social awareness campaign by the World Health Organisation (WHO)
• Developing creative design assets such as campaign logos and brand guidelines, icons, infographics, document layout and data visualisation
• Creative Direction of a team of artworkers

#WHO #WorldHealthOrganisation #FreelanceDesigner #diseñadorgrafico #OMS #branding #campaigns #digital #socialmediadesign
Graphic Design
FleishmanHillard UK
Senior Graphic Designer
March 2014 - November 2016 (2 years and 8 months)
London, England, United Kingdom
PRWeek Award: UK Large Consultancy of the Year 2021 Clients: Philips, Freeview, Starwood Hotels, TKMaxx, Bayer, Novartis, World Health Foundation, Danone, TCS, Seagate, Hallmark, Expedia, Emirates, PwC, AkzoNobel, OrbusNeich, Xarelto, TATA, Baxalta, Shire, amongst others. Working as Senior Designer within the Creative Strategy team at Fleishman Hillard offices in Central London, and responsible for:
• Execution of the layout and design of concepts for campaign ads, merchandising and other collateral to support pitches to current and potential clients. Reporting directly to the creative director and account directors within the Creative Strategy team.
• Visualisation of stats and info to turn into infographic banners to be used on social media posting and campaigns, from concept/sketching to final optimised for web infographic file.
• The Design of event print collateral for campaigns, such as posters, banners, signage, merchandising
• Design and branding of powerpoint presentations for internal/external pitch
• Design of imagery for social profile business sites such as facebook, twitter, instagram, linkedin...etc with composition of visual mockups and wireframes
• Logo and icon designs for several campaign materials
• Layout of brand guidelines documents and other internal documents
• Basic video editing of corporate videos for current clients or prospects Social Content Design, Infographic Design, Event collateral, Presentation/ Pitch, PowerPoint Design, Keynote design, Digital publishing, Interactive documents, Video editing, Branding
Graphic Design