Freelancer profile translated to English.
Back to original languageAbout Laura Josephine
Hi! 👋 I'm Laura, a UX/UI Designer with 3+ years of experience in B2B SaaS for CRM and HealthTech products.
My focus is on creating smart user experiences for desktop or app that are both visually appealing and achieve measurable results. I work end-to-end, starting with UX research, market analysis, and ideation, through high-fidelity UI designs, to user testing. I find the right balance between business goals (like OKRs), user needs, and attractive, clean UI design.
At rapidmail, one of Germany's leading SaaS platforms for newsletter marketing, I was the sole UX Designer responsible for several key projects, including onboarding, pricing, UI design system, automation, and AI features. Through data-driven design decisions, I significantly improved adoption and conversion.
Later, at Lucoyo Health, I was responsible for redesigning a core feature of the practice management platform for psychotherapists, where I optimized usability, accessibility, and UI through user research, prototyping, and testing.
My work combines UX research, product design, and visual storytelling, supported by my background in motion design and animation. I love finding creative freedom for UX and developing clever solutions, even in complex or highly regulated areas (GDPR).
My LinkedIn profile: My portfolio:
I look forward to a no-obligation conversation about how I can help you showcase your product or project in the best light! 🎉
German
Native or bilingual
English
Fluent
Portuguese
Basic
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Lucoyo HealthProduct DesignerMEDICALSeptember 2025 - October 2025 (1 month)Köln, GermanyAs a Product Designer at Lucoyo Health, I was responsible for the usability of the digital platform for psychotherapy practices. A key project was the redesign of the psychotherapy request page, where I optimized conversion through targeted UX research and iterative prototypes by adding more personalization options, as well as improving user-friendliness. I clearly structured complex requirements, made design decisions transparent, and guided the team through all phases, from research to implementation.
- rapidmail GmbHUX DesignerSOFTWARE PUBLISHINGJuly 2022 - May 2025 (2 years and 10 months)Freiburg im Breisgau, Germanyrapidmail is the market-leading SaaS for engaging and efficient newsletter campaigns. End-to-end development of a new AI feature; problem statement, research, ideation, high-fidelity prototypes, UX testing, and user testing.► Developed our second AI feature from idea to go-live - with an adoption rate of 8% as of April 2025.► Designed and conceptualized a new onboarding to-do list that exceeded the original usage goal by 116%.► Redesigned and tested the pricing page through customer interviews, increasing its perceived attractiveness by 18% and meeting our OKR.
- NeuwaertsUX/UI and Motion DesignerDIGITAL AND ITFebruary 2022 - June 2022 (4 months)Hannover, GermanyFull-service agency for marketing and digital transformation.► Transformationwerk: UX/UI design for the new website; including prototyping, visual rebranding, logo creation, and building a scalable Figma style guide.► Beluga Reisen: UX audit to identify usability issues.► LBS Zukunftswände: Motion design and creative ads to support campaign goals and for visual storytelling.► Metropolregion.de: UI and interaction design concepts to promote engagement on the landing page.
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Education
- UX/UI Design - Certified Further EducationIronhack2021UX/UI Design - Zertifizierte Weiterbildung
- 2D/3D Animation - DiplomaFilmuniversität Babelsberg20162D/3D Animation