Freelancer profile translated to English.
Back to original languageAbout Laura
Senior Product Designer
• B2B, SaaS & eCommerce
• Product Thinking & Design System
• 15 years of experience
I intervene to:
Discovery → Delivery
- **B2B products & business tools**: management apps, SaaS platforms, complex workflows. Environments where UX clarity has a direct operational impact.
- **Shopify, PrestaShop, Magento eCommerce**: architecture of decision-making paths and the purchasing tunnel, conversion optimization.
What it looks like in practice:
- **B2B Supply Chain Platform**, eCommerce, and Marketplace (Tengiva, raised $4.95M)
Scope:
- UX/UI Audit
- User research, interviews
- Co-creation workshops
- User flows, wireframes
- Prototypes
- User testing
- Design System & Specs
- Handoff
- Optimization, A/B testing, CRO
--
Member of the Awwwards jury
Bilingual FR/EN
Remote with occasional travel
Key clients: Heineken, BNP Paribas, SNCF, DPD, L'Oréal, Evian, Engie…
Startups & scale-ups: Fixter (acquired by Renault), Foodomarket, Belong, Tastycloud…
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Product Designer UX/UI FreelanceProduct Designer • UX/UIDIGITAL AND ITDecember 2009 - Today (16 years and 5 months)Paris, FranceSince 2010, I have been supporting key accounts and startups with their eCommerce and SaaS products. My expertise is sought after for **B2C and B2B challenges**, to design **modern and engaging experiences**, at the intersection of **user needs and business objectives**.Key Skills:*Design and optimization of eCommerce & SaaS experiences*UX research**, **wireframes**, **prototyping**, and **user testing*Design Systemand responsive interface (**Figma**, UI libraries)*CROand conversion improvement (A/B testing, funnel analysis)
- Product-tech collaboration (**Design Thinking**, handoff, and QA)
Latest projects (2025):- DPD (Geopost): creation of the first shipping platform for European VSEs/SMEs
- Depanneo: complete redesign of the booking platform (+40% conversion) then the B2B intervention management application
Activities and networks:- Member of the Awwwards jury since 2017
- Member of the Toptal Network since 2018 (Top 3% of global freelancers)
- Lecturer at the University of Rennes 1
- TengivaLead Product DesignerLOGISTICS AND SUPPLY CHAINOctober 2022 - October 2025 (3 years)Montréal, CanadaSupport on theredesign of the B2B SaaS, eCommerce, and Marketplace platformfor international textile distribution.Key Skills:*UX/UI design for B2B*Definition of user journeys*Feature prioritization
- Optimization ofretention
- Multi-productdesign systemand UI guidelines
- Collaboration with product and dev teams (Figma, Notion, Jira)
- HeinekenLead Product DesignerRESTAURANTS AND FOOD SERVICEJanuary 2021 - June 2022 (1 year and 5 months)Amsterdam, NetherlandsRedesign of atablet-first B2B applicationfor bar and restaurant managers and amobile-first B2C applicationfor ordering and payment.Key Skills:
- InternationalProduct Design UX/UI
- Design of complex interfaces (dashboards, forms, data)
- Facilitation of multi-team Design Thinking workshops
- Creation of high-fidelityinteractive prototypes
*Leading design teamsand product coordination
Reviews
Recommendations
AB
+7
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Certifications
- Online Sales Psychology (e-Commerce)Interaction Design Foundation2017
- Mobile User Experience Design (Mobile UX)Interaction Design Foundation2017