Freelancer profile translated to English.

Description

Experienced graphic designer with a focus on UI/UX, web design, and brand development

I am Laura Fröhlich, an experienced graphic designer with over 9 years of experience in developing creative, user-centered designs. My focus is on **UI/UX Design, Web Design, and Corporate Branding**. With comprehensive knowledge of the key design tools and a passion for visual communication, I help companies present their brands clearly and compellingly.

Skills and Focus Areas:

Graphic Design:

Development of print and digital media, layouts, and infographics

UI/UX Design:

User-centered design of websites and apps, prototyping, wireframing (Figma, Adobe XD)

Web Design:

Creation and optimization of websites on WordPress and Webflow with a strong focus on usability and SEO

Corporate Branding: Brand development, logo design, and creation of visual guidelines for companies

Marketing Design: Design of advertising materials, social media content, and online advertising campaigns

Software Competencies:

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Figma, Sketch, Adobe XD

WordPress, Webflow

HTML/CSS Fundamentals (for web design)

Work Experience:

Over the past 9 years, I have successfully collaborated as a freelancer with various companies in the fields of technology and software development, e-commerce and retail, marketing and advertising, finance and insurance, education and e-learning, healthcare and medical technology, media and publishing, tourism and hospitality, and the automotive and manufacturing industries, managing long-term projects through contracts of up to 12 months.

I place great importance on clear communication, timely execution, and high-quality results.

Languages

German
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Remote only

Primarily works remotely

Laura Fröhlich Media
Graphic Designer, UI/UX, Wordpress
January 2016 - Today (10 years and 5 months)
Design of individual designs for websites, logos, and print media Specialization in WordPress development and UI/UX design Support for customer projects from the concept phase to final implementation Collaboration with developers and other creative service providers
Lufthansa Technik AG
Corporate Designer, Graphic Designer, Media Designer, Digital and Print Media Designer
September 2021 - Today (4 years and 9 months)
Berlin, Germany
Banner Design, Print Design, Graphic Design, Media DesignBanner Design, Print Design, Graphic Design, Media Design

Skills for Graphic Designers at Lufthansa Technik:
Corporate Designer, Graphic Designer, Media Designer, Digital and Print Media Designer
Video editing, Apple products, presentations, brochures, aesthetics, Artificial Intelligence (AI), graphic design, corporate identity, UI/UX, Adobe Illustrator, Adobe Photoshop, brochures, print, print design, visuals, computer graphics, corporate design, corporate identity, graphic design, communication design, creative design, layout, layout development, media design, sales pages, self-employment, responsive web design, UX, UX, user interface, user experience, Figma, Adobe XD
Cisco
Corporate Designer, Graphic Designer, Media Designer, Digital and Print Media Designer
January 2021 - Today (5 years and 5 months)
Berlin, Germany
As part of a long-term collaboration with an agency, we were responsible for the graphic design ofprint materials for Webex and Cisco**. We designed Christmas cards, social media banners, and graphics that reflect the brand identity of Webex and Cisco. We placed great emphasis on **clear visual communicationto effectively engage the target audience. Each design was specifically tailored to the print requirements and respective marketing goals to ensure a strong brand presence in both the digital and physical realms.

Skills for Corporate Design at Cisco:

Adobe Illustrator, Adobe Photoshop, brochures, print, print design, visuals, computer graphics, corporate design, corporate identity, graphic design, communication design, creative design, layout, layout development, media design, sales pages, self-employment, responsive web design, UX, UX, user interface, user experience, Figma, Adobe XD