Freelancer profile translated to English.
Back to original languageAbout Laura
Laura in a nutshell 🙂
My name is Laura Cohen and I specialize in **360° communication**.
I help companies and organizations, across all sectors, to gain visibility and professionalize their communication.
I also specialize inguidance on the proper use of generative AI applied to communication.
🧑💻 10+ years of experience in 360° communication
🎯 Experience with B2B industrial SMEs - Training organizations - Non-profit associations - Foundations - Event companies
🤖 Generative AI: responsible uses & best practices
My services
🧠 Communication & Digital Marketing Strategy
🖥️ Communication materials (Brochures, flyers, banners, POS displays, etc...)
🎨 Visual identity (logo, graphic charter...)
🌐 Creation, management, and redesign of WordPress websites (Analysis with Google Search Console)
📊 SEO & User Journey Optimization
✍️ Editorial, visual & video content
📣 Social media strategy and management (Editorial planning, analysis with Analytics)
📩 B2B Email campaigns
🤖 Generative AI applied to communication (training, audit, AI assistants, prompt engineering)
Some results
- Groupe Optitec: Redesign of identity & website · External communication strategy (LinkedIn & B2B emailing)→ +1,000 qualified LinkedIn followers in 1 year - B2B industrial target.
- Pôle Euro Universitaire de Santé: Creation and deployment of communication materials to improve user experience and clarity of training programs, contributing to maintainingan optimal enrollment rate for training organizations.
Certifications
- Generative AI & No-Code Product Builder – École Cube
- Professional WordPress Website Creation – Dawan
- Advanced Adobe Creative Suite – Visiplus Academy
Feel free to contact me to discuss your project 😉
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- APEL SAINTE MARIECommunication ManagementCIVIC AND SOCIAL ORGANIZATIONSSeptember 2025 - Today (9 months)APEL (Association des Parents d’Élèves de l’Enseignement Libre) of Sainte-Marie school in Castries supports families, animates school life, and backs educational projects for each student.
- Groupe Optitec360° Communication and Marketing Project ManagerRAW MATERIALS INDUSTRYSeptember 2023 - June 2025 (1 year and 9 months)Vendargues, FranceGroupe Optitec, specializing in surface treatments and industrial painting, comprises several entities: Surfacier, Surfatech (34), Technocoat (69), Technolaq (01), Surfalaq (31), and Surfaprotec (Tunisia).**Mission Objective**: Redefine and deploy a global communication strategy to modernize the group's image, increase its visibility, and strengthen its brand consistency, both internally and externally.
- Definition and deployment of internal and external communication strategy
- Redesign of the graphic identity to modernize and harmonize the brand image
- Design and production of print and digital communication materials (Adobe Suite)
- Complete website redesign on WordPress (graphic design, technical development, SEO optimization, and user journey)
- Production of video content: corporate, equipment, workshops
- Management of the LinkedIn editorial strategy (written, visual, and video content)
- Design and management of B2B email campaigns
- Monitoring and analysis of SEO performance (Google Analytics & Search Console)
- Organization and communication of dedicated job fairs, in collaboration with HR
- ISRP Institut Supérieur de Rééducation Psychomotrice360° Communication Project ManagerEDUCATION AND E-LEARNINGAugust 2019 - March 2023 (3 years and 7 months)Paris, FranceISRP, a training institute in psychomotricity, with campuses in Paris, Marseille, Vichy & Metz, has been training students in the profession of psychomotor therapist (psychomot) for over 50 years.. Participation in the communication strategy and implementation of the communication plan for the schools in the Pôle Euro Universitaire de Santé group (ISRP, Expersante, IFMKEF, Continuing Education). Development of all print & digital communication materials in compliance with the graphic charters of the various structures. Web design - Development and updating of the group's various websites (WordPress CMS). Video recording and production: creation of videos/teaser videos, animations, branding, editing. Photo shoots. Digital Marketing: Sarbacane / CRM (Marketing Automation / Customer Journey). Social Media - Management of the group's school social media accounts. Teaching (60h) the basics of video for ISRP classes (Shooting, lighting, sound, framing, editing...)
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Education
- Product Builder No-Code (Generative AI) RNCP Level 6ÉCOLE CUBE2026Product Builder No-Code (IA Générative) RNCP Niveau 6 400 heures de formation - Formation certifiante pour maîtriser les outils d’IA Generative et de No-Code : - Apprentissage du fonctionnement des modèles de langage (LLM) et de leurs usages concrets. - Création de contenus (texte, image, vidéo) grâce à l’IA et optimisation des prompts pour des résultats précis. - Créations d'assistants IA pour améliorer la productivité, harmoniser les contenus et rendre les stratégies marketing plus performantes. - Intégration responsable de l’IA, en tenant compte des enjeux éthiques et réglementaires.
- Advanced CMS WordPress CertificationDAWAN2024Certification approfondissement CMS Word Press
Certifications
- GENERATIVE AI / No-Code Product BuilderÉcole Cube2026