About Laura
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Experience
- Fashion SnoopsTrend ResearcherFASHION AND COSMETICSJuly 2024 - September 2024 (2 months)France, FranceIconographic research: inspiration/mood research, product research, and commercial researchConsulting: creative concept development, copywriting, creative strategyTrade show coverage: Playtime, Who's Next...Support for the Patterns + Graphics team
- Première VisionStudio AssistantJanuary 2022 - Today (4 years and 5 months)Bd Périphérique, Paris, FranceSS23 Season: Trade show preparation- Trend monitoring- Show analysis AW2324 Season: Accessory selection- Creation of product families according to season Manufacturing team- Creation of manufacturing/fashion production product families Trade show preparation- Trend monitoring- Show analysis- Research on new leather developments- Fabric and accessory shooting
- Laura AviceCultural analyst, trend researcher and fashion consultantJanuary 2022 - Today (4 years and 5 months)Paris, FranceMarket Research:- Desk research (identification of social and cultural macro-trends, spotting emerging cultures, social monitoring, etc.)- Iconographic research (inspiration visuals, "mood", product, commercial...)- Study of consumer evolution, with a focus on Generation Z and Generation AlphaQualitative and Quantitative Studies:- Recruitment of innovative profiles, trendsetters, and experts in specialized fields.- Ethnographic studiesAnalysis:- Data analysis and consumer insights- Report and article writing- Copywriting- Concept development and storytellingCreative strategy consulting
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Education
- Master's degree, Fashion trend forecastingPolimoda2021Master's degree, Fashion trend forecasting
- Short Course - Online Course, The science of well-beingYale University2020Short Course - Online Course, The science of well-being
Skill set
Categories
- Other