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Laura A.LA

Laura A.

Consultant cultural research trends and fashion

€300/day
France, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laura

My name is Laura, I am French and work as a Trend Researcher. My sensitivity leans towards paradox, anomalies, and elements that defy the norm. The ugly, and the uncomfortable!

I am amazed by the diversity of our individualities, while recognizing our fundamental similarity, with the emergence of trends and patterns that repeat over a given period.

I obtained a master's degree in Fashion Trend Forecasting from Polimoda, Florence, Italy, and completed my educational journey with a diploma in Social Anthropology (Introduction) from the University of Oxford.

Here are the main industries in which I conduct my research, primarily in France and Europe:

- Fashion & Sport
- Travel, Lifestyle & Well-being
- Food.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Conversational

Can work on-site
France (up to 50km)

Experience

  • Fashion Snoops
    Trend Researcher
    FASHION AND COSMETICS
    July 2024 - September 2024 (2 months)
    France, France
    Iconographic research: inspiration/mood research, product research, and commercial research
    Consulting: creative concept development, copywriting, creative strategy
    Trade show coverage: Playtime, Who's Next...

    Support for the Patterns + Graphics team
  • Première Vision
    Studio Assistant
    January 2022 - Today (4 years and 5 months)
    Bd Périphérique, Paris, France
    SS23 Season: Trade show preparation
    - Trend monitoring
    - Show analysis AW2324 Season: Accessory selection
    - Creation of product families according to season Manufacturing team
    - Creation of manufacturing/fashion production product families Trade show preparation
    - Trend monitoring
    - Show analysis
    - Research on new leather developments
    - Fabric and accessory shooting
  • Laura Avice
    Cultural analyst, trend researcher and fashion consultant
    January 2022 - Today (4 years and 5 months)
    Paris, France
    Market Research:
    - Desk research (identification of social and cultural macro-trends, spotting emerging cultures, social monitoring, etc.)
    - Iconographic research (inspiration visuals, "mood", product, commercial...)
    - Study of consumer evolution, with a focus on Generation Z and Generation Alpha

    Qualitative and Quantitative Studies:
    - Recruitment of innovative profiles, trendsetters, and experts in specialized fields.
    - Ethnographic studies

    Analysis:
    - Data analysis and consumer insights
    - Report and article writing
    - Copywriting
    - Concept development and storytelling

    Creative strategy consulting

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Education

  • Master's degree, Fashion trend forecasting
    Polimoda
    2021
    Master's degree, Fashion trend forecasting
  • Short Course - Online Course, The science of well-being
    Yale University
    2020
    Short Course - Online Course, The science of well-being

Skill set

Categories

  • Other