Freelancer profile translated to English.
Back to original languageAbout Lamya
Quadrilingual with 7 years of experience in hospitality/retail/communication agencies, enriched by research on international consumer behavior. Expertise in intercultural marketing. Offers a 360° view of the sector, having collaborated with stakeholders in Europe and America on development and performance challenges. Analytical profile, comfortable at the interface between strategy and operations, combining business acumen and relational intelligence.
I will help you deploy your brand in a new market through strategic consulting and concrete deliverables for intercultural adaptation. By adopting an experiential and value-based marketing vision (valuegraphics).
What formats?
Market research
Brand book deliverables
Definition of SOPs, service ceremonial
Team training in 4 languages: French, English, Spanish, or Italian
International event creation - brand education
I am based in Paris and mobile internationally.
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Italian
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Bordeaux (up to 50km)
Experience
- Accor Academy FranceTrainer & L&D Project Manager - BeNeLux ScopeHOSPITALITYJune 2025 - Today (1 year)Amsterdam, NetherlandsPromotion, marketing, planning and delivery of training for a portfolio of 150 franchised and managed hotels in the Belgium-Luxembourg-Netherlands region.Close collaboration with operational management (Hotel Managers, P&C teams) to identify training needs and deploy development plans adapted to business challenges.Performance analysis using digital tools and creation of progress reports to prepare regional VPOF BRMs (numerical analyses, reports extracted from Monday.com data).Development of tailor-made proposals for tenders (pre-openings and hotel rebranding), in line with development objectives (e.g., creation of a tailor-made F&B AI training following a call with an Accor franchisee owner / Pullman rebranding).Training delivery to multicultural operational teams in French and English â 20 business trips to Accor hotels (e.g., customer service, complaint management, upselling).Co-management of 2 strategic development programs (+6 months): INSPIRE and Sales Expert Program â design, coordination, logistics, and performance monitoring (BeNeLux â United Kingdom â Eastern Europe).Complete management from sales to training follow-up: +50 â contract execution, supplier management, digital platform coordination, communication content creation, satisfaction reports, invoicing.Contribution to the operational excellence of the Accor Academy through process structuring, sales deck creation, management and training of cross-regional external suppliers (e.g., product briefs, train-the-trainer sessions).
- Travel Curator NYCMulti-Market Sales Development ManagerTRAVEL AND TOURISMMay 2024 - Today (2 years and 1 month)New York, United StatesDevelopment of a client portfolio across 3 markets simultaneously (France, Italy, Argentina) for the commercialization of advertising products from $2k to $40k, targeting North American HNWI clients in the hospitality, luxury, and lifestyle sectors.
- Definition and deployment of a multi-market commercial strategy, including: prospecting, representation at professional hotel trade shows, and organization of networking events.
- Market research on the hotel and luxury segments: analysis of local dynamics and identification of opportunities.
- Design and management of experiential events in 5* hotels as a product education tool: concept definition, offer development, supplier coordination, press relations, and operational follow-up.
- Complete management of the sales cycle: negotiation, contracting, invoicing, and coordination with New York-based editorial teams.
- Creation of performance reports and sales forecasts presented monthly to New York teams.
- LVS *ACBrand Deployment Consultant â HOTELS & Mixed-Use Real Estate ProjectsHOSPITALITYJanuary 2024 - Today (2 years and 4 months)Paris, FranceConsulting for hotel operators, real estate developers, and academic institutions on brand deployment and service standard alignment for pre-opening and development projects.
- Contribution to brand expansion projects in hotel and mixed-use real estate environments (branded residences), in line with positioning challenges.
- Training delivery in 3 languages for real estate brokers â commercial pitch workshops targeting international HNWI clients (ELLE Residences Miami - Buenos Aires).
- Site visits, competitive benchmarking, and destination + brand coherence analysis (e.g., Armani Casa Pompano Beach).
- Conducting operational audits to identify gaps between brand standards and field execution, with deliverables for performance optimization & training delivery (e.g., Maison ELLE Amsterdam).
- Design and deployment of scalable operational tools (SOPs, Brand Experience Books, service frameworks) to ensure consistency and reproducibility of concepts internationally (Maison ELLE Paris).
- Production of educational events: ELLE Residences Parisian market launch â design, supplier coordination, complete management.
Reviews
Gersande
Champagne Germar Breton
Reviewed on 7/25/2023
This is the second time we have worked with Lamya, and we are just as satisfied. Quality work with deadlines met!
Gersande
Champagne Germar Breton
Reviewed on 3/13/2023
I highly recommend Lamya: quality work delivered on time! Very professional, I would be happy to work with Lamya again.
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Education
- Master of Sciences - Business & Marketing Management of Luxury Fine Food & WineINSEEC2020Master Degree Topic thesis: how can food be promoting the cultural identity and sustainably develop an area in a context of globalization? Developing & Marketing fine food brands Marketing of Luxury services Wine & spirits Management Brand communication and advertising in a luxury context New trends and consumer behavior in travel & tourism Law applies to wine industry Sourcing & supplier management E-Business & CRM
- Master Degree in Cross Cultural Management of Communication and EventESTRI School for International Careers2019Trilingual master degree in English, Spanish and French
Certifications
- Luxury Attitude CertificateIFG2021