Freelancer profile translated to English.
Back to original languageAbout Lakmé
+28% sales at Ralph Lauren | -40% production time through automation.
Do you have the ideas and the teams, but lack the structure? I manage your marketing projects from A to Z to transform your vision into concrete results.
For 4 years, I haven't just been "doing marketing": I've been structuring high-performing systems. My expertise lies in cross-functional coordination: aligning strategy, resources, and tools to guarantee your deliverables.
What I bring to your organization:
Operational Management: Planning, resource management, and strict adherence to deadlines (100% met on my latest projects).
Process Optimization: Implementation of tools (Notion, Agile, Kanban) to streamline your internal exchanges and increase productivity.
Analysis & KPIs: Audit of your performance and implementation of dashboards for data-driven decision-making, not intuition.
360 Coordination: Ability to synchronize creatives, technicians, and decision-makers, whether for audiovisual production or digital marketing.
My Approach: I always start by understanding your customer, your product, and your goals. Then, I write and structure content adapted to each stage of the journey.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- POLO RALPH LAURENOperational Management & Sales Performance OptimizationRETAIL (SMALL BUSINESS)January 2025 - August 2025 (7 months)Printemps, Lyon, France
- Strategic Management : Design of action plans to optimize resource allocation and eliminate operational inefficiencies.
- Data & Growth Analysis : In-depth study of product performance and customer behavior to identify growth and upsell levers.
- Cross-functional Coordination : Key interface between marketing, store, and operations teams to ensure smooth and consistent field execution.
- Customer Optimization : Improvement of the purchasing journey and personalization of offers to boost loyalty.
- Results (ROI) : +18% customer engagement, +12% conversion on targeted offers, and -20% dormant products.
- FĂ©rial PhotoDigital Project Manager & Brand StrategyARTS AND CRAFTSJuly 2024 - June 2025 (11 months)Lyon, France
- Digital Positioning & UX : Definition of presentation strategy and portfolio structuring to transform a complex offer into a fluid and understandable customer journey.
- Audit & Benchmark : Comparative analysis of industry leaders (storytelling, navigation, conversion) to implement best market practices.
- SEO & Performance Management : Optimization of technical structure and accessibility to maximize organic referencing and loading speed.
- Content Marketing & Copywriting : Strategic content writing and implementation of an editorial line (Blog & Social Media) to strengthen brand authority.
- Analysis & KPI Monitoring : Implementation of reporting tools to measure the impact of actions and adjust strategy in real-time.
- Results (ROI) : +18% quote requests | +80% organic visibility | +90% social media engagement.
- LAFABRICKFILM,Marketing & Audiovisual Project CoordinatorCULTURENovember 2023 - December 2024 (1 year and 1 month)Antibes, France
- Complex Operations Management : Planning and organization of shoots, including resource management, allocation of means, and schedule structuring.
- Project Data Structuring : Implementation of reporting tools and dashboards to streamline exchanges and provide full visibility to stakeholders.
- Risk Management & Continuity : Anticipation of logistical unforeseen events and deployment of corrective action plans to ensure operational continuity.
- Cross-functional Management : Coordination and synchronization of multiple stakeholders (teams, service providers, talents) to ensure strict adherence to deadlines and budgets.
- Results (ROI) : -25% production time | +30% internal visibility thanks to dashboards | +15% efficiency in team coordination.
Recommendations
FACI
MS
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Education
- MASTER 1 - PROJECT MANAGERYnov Campus Connect2026MASTER 1 - PROJECT MANAGER
- BACHELOR MARKETING & PRODUCTIONInseec Lyon2023BACHELOR MARKETING & PRODUCTION