Freelancer profile translated to English.
Back to original languageAbout Laetitia
đź’ˇ Looking to align your marketing and sales teams, optimize your CRM, and turn data into revenue? I guide you from strategy to execution.
Independent CRM & Marketing Automation Consultant, Salesforce certified (4x certifications) and HubSpot expert, I work on projects where technology must serve growth, not the other way around.
I work on both Salesforce and HubSpot, and I connect your tools to eliminate manual tasks and accelerate your performance.
🔹 What I bring concretely:
✔ Salesforce Sales & Marketing Cloud – Configuration, customer journey automation, campaign optimization
✔ HubSpot CRM – Setup, configuration, marketing & sales automation
✔ Automation & Integrations – Make, Zapier, n8n: I connect your tools (CRM, ERP, marketing, support) and eliminate manual data entry
✔ Business Analysis & Scoping – Requirements gathering, process modeling, functional specifications writing
✔ Change Management – Team training, adoption workshops, skills development
🎯 What sets me apart:
âś” Multi-stack CRM: Salesforce AND HubSpot, I adapt to your existing environment without imposing a tool.
âś” 4x Salesforce Certified: recognized and verifiable technical expertise, not just claimed.
âś” Advanced Automation: I connect your tools and transform your manual processes into fluid and scalable workflows.
âś” Dual Business & Technical Hat: I speak to both marketing teams and IT departments, and I translate complex needs into concrete solutions.
Have a CRM or automation project? Let's talk.
đź“… calendly.com/laetitiadamen/discovery-call-30-min
I respond within 24 hours.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Welcome Pyrénées ConciergerieAdministrative Automation | Seasonal ConciergeTRAVEL AND TOURISMDecember 2025 - February 2026 (2 months)Oloron-Sainte-Marie, FranceComplete overhaul of the administrative process for a seasonal concierge service.->Context: a 100% manual owner onboarding (contracts, signatures, emails, storage,...)
- Audit and modeling of existing flows
- Design of an automation architecture with a single entry point
- End-to-end automation: contract generation, electronic signature, email sending, automatic storage
-> Result: zero manual intervention from the CEO in operations, complete traceability, and a scalable process - FinertonMarketing Technology Strategist Private Tech FirmTECHOctober 2025 - December 2025 (2 months)DubaĂŻ, United Arab EmiratesDeployment of MarTech strategy to accelerate regional MEA growth, bridging IT and Marketing teams.
- Translation of business objectives into structured and actionable MarTech roadmaps
- Orchestration of IT/Business workflows to scale regional sales operations
- Strategic alignment between technical capabilities and marketing ROI
- CGICRM & Salesforce ConsultantDIGITAL AND ITSeptember 2022 - September 2025 (3 years)Paris, France
CRM Salesforce consulting and implementation missions for large accounts (banking, tourism, energy) in project mode.
Major French retail bank (+40M clients) · 6 months · (Salesforce, team of 10)Creation of the technical-functional documentation repository for the existing system (non-existent before intervention). Implementation of an incident management process (root causes, prioritization, fixes). Run management: batches, imports/exports, pre-production validation.→Expanded scope from documentation to full run management.French leader in holiday clubs · 9 monthsOverhaul of the online booking system. Development of the webservice (API) connecting Salesforce to the proprietary booking system. Overhaul of the BAV under VisualForce. Configuration of rights and profiles. Writing specs and executing test plans.→Two siloed systems connected via a functional API.Energy transition consulting firm · 20 monthsAudit and migration of existing processes to automated flows. Configuration, rights management, and data operations.→+100 flows migrated and automated.->Stack: Salesforce Service Cloud (FSL), VisualForce, API, Flows, Jira, SQL
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