About Laetitia
Hello, I'm Laetitia Bournazac đź‘‹
Super Malter 3
I'm an experienced UX/UI Designer with over 8 years of experience creating user-centered digital products. I specialize in UX Research, UX Design, and UI Design, with a passion for transforming concepts into impactful, user-friendly solutions.
My expertise spans across early-stage product development, helping businesses define and launch MVPs, as well as leading the evolution of large-scale platforms. I excel in understanding user needs, aligning them with business goals, and designing experiences that not only solve problems but also create meaningful connections with users.
🌍 Discover my work: laetitiabournazac.com
🚀 What I Can Do for You:
UX Research
• Qualitative Research
• User Interviews & Field Observations
• Needs Framing & Problem Definition
• Data Analysis & User Testing
• Personas, Experience Maps, Service Blueprints
• Design Sprints & Workshops
UX Design
• Website & Software Design
• Wireflows, Wireframes & Prototypes
• User Flows, Ideation & Testing
• Data-Driven Design Decisions
UI Design
• High-Fidelity Prototyping
• Design Systems & Component Libraries
• UI Kits & Automated Design Processes
🧑‍💼Notable Projects & Experience:
Over the years, I've had the privilege of working with some of the leading global brands, evolving their platforms and products to deliver enhanced user experiences:
Bepatient, Airliquid, GrDF, Malt, AccorHotel & more
My Approach:
I believe in a holistic approach to design that blends storytelling, human-centered design, and data-driven insights. Every project starts with understanding the core needs of users and the business objectives, allowing me to craft tailored solutions that are both practical and innovative.
⏰ I answer in less then 2 hours, let's discuss about your project ?
English
Fluent
Italian
Native or bilingual
Spanish
Conversational
German
Basic
Can work on-site
Paris (up to 10km)
Experience
- L'orealBuilding AI agent for marketing teamsNovember 2025 - Today (7 months)- UX Research to understand the overall process of L'Oréal Marketers, their tool ecosystem, needs and current frustrations- Identify the opportunities around AI and data they use
- DECATHLONUser researchSPORTSMay 2025 - May 2025Milan, ItalyModeration pour une Ă©tude terrain (magasin Corsico Ă Milan)Comprendre les habitudes d'achats, et la comprehension du departement fitness, pour les target gen Z et gen Y.12 participants / 1h d'entretien individuels et restitution avec recommandations
- L'OREALSenior ux designerNovember 2024 - Today (1 year and 7 months)Creation d'une application middleware pour gérer les données et les utilisateurs et communiquer avec l'application SAS de media planning worldwide.- User research- User interface
Reviews
Christina
Malt community SA
Reviewed on 5/3/2023
Laetitia was an great asset to our team.
Despite the tight timeframe of the project, she quickly grasped the scope and generated ideas with ease.
Throughout the project, Laetitia communicated regularly and kept us updated on any changes or progress, making it easy for us to stay on track.
Laetitia's ability to tackle challenges and take on the unknown was great. She showed adaptability and found creative solutions to problems. Moreover, she was never afraid to speak her mind and share her ideas.
Overall, it was a pleasure to work with Laetitia, and we highly recommend her to others.
B
Benjamin
GRDF - DSI - ARCHES
Reviewed on 12/15/2022
Laetitia est quelqu'un d'extrèmement fiable et sérieuse.
Je sais pouvoir lui confier n'importe quelle tâche et avoir un suivi, un accompagnement et un résultat optimal.
C'est très agréable de pouvoir se reposer sur des personnes de confiances de ce niveau.
Recommendations
FU
JR
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Education
- Master Direction ArtistiqueIntuit Lab2016