About Kristina
Fashion professional with 5 years of experience across wholesale, account management, and merchandising.
My background spans end-to-end wholesale operations — from building and managing brand relationships to running marketplace accounts including Zalando across multiple markets. I've worked across sales, business development, and trade marketing, giving me a broad commercial perspective on how fashion brands grow and distribute.
Open to projects in:
- Wholesale strategy & account management
- Marketplace setup & operations (Zalando, JOOR)
- Merchandising & buying support
- Personal styling & wardrobe consulting
English
Native or bilingual
Ukrainian
Native or bilingual
German
Conversational
Russian
Native or bilingual
Remote only
Primarily works remotely
Experience
- OVERTHESEAPARTNERSHIPS MANAGER (ZALANDO ACCOUNT)July 2024 - Today (1 year and 11 months)Germany• Sole owner of the brand's Zalando account across DE and PL, managing a live catalogue of ~180 SKUs across 20 styles with a combined NMV of ~€90K. Responsible for the full account — from day-to-day platform operations and inventory management through to seasonal planning and compliance.• Grew the account across multiple seasons, expanding the active catalogue through new style and SKU additions while sustaining partner programme standing and improving overall catalogue performance.• Managed inventory flow end-to-end within Zalando Fulfillment Solutions (ZFS) — monitoring stock levels across DE and PL, adjusting allocation between markets based on demand signals, and coordinating replenishment to maintain availability on core SKUs throughout the season.• Tracked and optimised assortment performance against key KPIs including SKU visibility, size availability rate, sell-through, and conversion — using data from zDirect to identify gaps and make in-season adjustments to stock and assortment decisions.• Aligned product availability and phasing with Zalando's promotional calendar, ensuring core styles were in stock ahead of key campaigns and markdown windows to maximise sell-through and reduce end-of-season overstock exposure.• Managed platform compliance independently across multiple seasons — including old-season offboarding, blocked article resolution, and partner programme requirements — maintaining account health with no escalations.• Acted as the sole point of contact between the brand and Zalando, managing all platform communications, partner programme obligations, and operational decisions without support.
- OVERTHESEABUSINESS DEVELOPMENT & WHOLESALE MANAGERJanuary 2024 - June 2024 (5 months)Germany• Stepped into a newly created role to establish the brand's EU commercial presence from zero — building the legal entity, operational infrastructure, and wholesale channel within 6 months, entirely independently.• Set up the full EU operational foundation from scratch: German entity registration, logistics infrastructure, migration from WooCommerce to Shopify, and order management workflows — enabling the brand to trade independently in the EU for the first time.• Managed the complete wholesale cycle end-to-end across a portfolio of international accounts in the UK, Austria, Canada, and the UAE — from first inbound enquiry through contract negotiation, linesheet and lookbook delivery, order confirmation, payment processing, and fulfilment coordination.• Developed repeat purchasing relationships with key wholesale accounts, maintaining post-delivery communication on sales performance and converting seasonal outreach into confirmed repeat orders for subsequent collections.• Owned EU pricing strategy and seasonal buying input, aligning range structure and margin targets with local market demand across both wholesale and D2C channels.• Built all wholesale sales materials independently — linesheets, lookbooks, and order forms — tailoring presentation to different buyer profiles across international markets.
- OVERTHESEASALES MANAGERJanuary 2021 - December 2023 (2 years and 11 months)• Took on full commercial ownership of the brand's global e-commerce and sales operations, alongside international wholesale — progressing from an initial customer operations role to managing all revenue-generating functions independently across multiple markets over three years.• Built the email marketing channel from scratch using Omnisend, growing the subscriber base from ~100 to 1,000+ within one year and establishing it as a consistent direct sales channel — generating revenue across seasonal promotions, new launches, and reactivation campaigns.• Ran global e-commerce operations via WooCommerce, overseeing assortment planning, on-site merchandising, product page optimisation, and seasonal catalogue management across multiple regional markets.• Managed a portfolio of wholesale accounts across international markets — including online retailers and boutiques — owning the full sell-in cycle from linesheet and lookbook development through to order processing, fulfilment coordination, and repeat order outreach each season.• Co-led pricing strategy across markets with senior management, factoring in margins, currency fluctuations, and import costs to maintain competitive and profitable product positioning across regions.• Planned and coordinated the seasonal promotional calendar, aligning product launches and markdown activity with trading peaks to improve sell-through timing and reduce end-of-season overstock.• Used Google Analytics daily to track website traffic, customer journey behaviour, and conversion performance — feeding insights back into assortment and merchandising decisions.
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Education
- Master in Fashion Merchandising and BuyingPOLIMODA2021Master in Fashion Merchandising and Buying
- Business Management (major in Hospitality Management)ICMS2016Bachelor in Business Management
Categories
- Other