Kris Phivilay

Integrated into the Real Estate product teams • B2B

Strategy and Vision

• Ensure design initiatives align with business objectives and user needs

• Lead the integration of user-centered design principles into the product development process

Coordination and Collaboration

• Work closely with Product Managers, UX Researchers, developers, and other stakeholders to ensure design supports product and business goals

• Facilitate communication of design intentions to stakeholders

Operational Excellence

• Oversee team deliverables to ensure quality, consistency, and alignment with existing guidelines (Design System, UX principles)

• Track projects to ensure on-time delivery and objective achievement

• Identify friction points in user journeys and propose pragmatic solutions

• Prioritize design initiatives based on resources and strategic priorities

Continuous Improvement

• Integrate user feedback and data (qualitative and quantitative) to refine design decisions

• Advocate for the importance of user-centered design within the organization

Mobile Product Designer in tandem with a Lead Designer to improve the UX/UI of the NRJ mobile application

Context:

• High consumption of "Live" and low engagement on other formats (web radios, podcasts, shows)

Objectives:

• Improve discovery and usage of content outside of "Live" and increase account creation

Missions:

• Comprehensive UX/UI audit of the mobile experience conducted in tandem

• Analysis combining surveys, usage data, and user interviews

• Identification of levers to better showcase content and user account benefits

• Operational recommendations: optimization of account creation, integration of new search and news, improvement of visual highlighting

• Production and testing of mockups via Maze

✅ Results:

• Near-complete validation of proposals by the Maze tester panel

Senior Product Designer in charge of the three real estate marketplaces:

• Figaro Immobilier for pre-owned properties

• Figaro Immoneuf for new properties

• Propriétés Le Figaro for luxury properties

Propriétés Le Figaro, the benchmark marketplace for luxury real estate, with a focus on high-end experience, business performance, and cross-brand consistency.

I structured and led a complete product approach:

– Strategic Scoping: identifying business & UX challenges specific to the luxury segment and transforming them into concrete design opportunities.

– In-depth Discovery: user interviews, targeted surveys, personas, data analysis, and A/B tests to identify optimization levers.

– Design and Delivery: continuous improvement of the mobile and desktop experience in tandem with the PM, in close collaboration with developers and cross-functional teams (Marketing, CRM, and Customer Support). Each delivery is systematically followed by monitoring of pre-defined KPIs (engagement, conversion, usage) to measure the real impact of deployed solutions.

– Transverse Vision: considering the specificities of other group entities (Figaro Immobilier, Figaro Immoneuf) to ensure consistent UX across the product's global scale.

– Monitoring and Continuous Improvement: targeted benchmarks in luxury and other sectors, and active monitoring of the latest digital trends to feed design thinking in line with the latest user expectations and market standards.