About Kim
French
Native or bilingual
Experience
- CombakSEO ManagerDecember 2024 - Today (1 year and 6 months)• Technical SEO: Site migration and redesign, performance optimization, internal linking, and page structures• Structure & Architecture: Definition of SEO silos, creation of new model/product categories & navigation guidelines• On-page SEO: Production & optimization of conversion-oriented content (brand pages, models, comparisons, blog)• Content Strategy: Content roadmap for 2025• Link Building: Implementation of a backlink acquisition strategy• Product SEO: Contribution to offer structuring, naming, organization of models, and comparison criteria• CRO SEO: Optimization of pages to increase click-through rates and conversion on offer pages
- DanimGrowth Marketer / OpsSOFTWARE PUBLISHINGJanuary 2025 - Today (1 year and 5 months)• CRM Workflows: HubSpot scenario creation, triggers & integrations (Zapier / n8n)• Pipelines: Setup of (Sales / CSM) pipelines and automated pipeline optimization• Sales Process: Structuring, standardization, and continuous improvement• Tool Stack: Integration & optimization of Webflow, Stripe, Aircall, Fathom, Brevo, Intercom• Reporting: Dashboard setup, campaign & KPI tracking
- Les SherpasGrowth / OpsFebruary 2024 - Today (2 years and 4 months)• Acquisition: Multi-channel inbound/outbound campaigns to recruit new teachers• CRM / PRM: Implementation of a CRM strategy between Pipedrive & Brevo• Ops Workflows: Creation and optimization of workflows to streamline the work of Sales & Customer Success• Landing Pages: Creation of Webflow landing pages to generate new leads
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Education
- TOEIC: 860/990 Google certification in digital marketingTOEIC : 860/990 Google certification in marketing digital
- Master's degreeESCP Business School2024Master's degree