Freelancer profile translated to English.

Description

🚀 10 years of experience in tech and impact startups, where I have led acquisition, retention, and CRM automation strategies to grow communities… and revenue.

🎯 Specialist in Growth, Sales Ops & Marketing Automation, I help companies to:

• build fluid customer journeys,

• structure their CRM & internal processes,

• launch high-performing campaigns on the right channels (paid, influence, ambassadors, events, etc.).

💡 I intervene from strategy to execution, with an approach that is creative, analytical, and human.

Languages

French
Native or bilingual
Arabic
Fluent
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Garance&Moi
Marketing Manager - Part Time
November 2025 - Today (7 months)
Paris, France
- Comprehensive audit of acquisition funnels and optimization of conversion paths.
- Implementation & optimization of Meta Ads and Google Ads campaigns (segmentation, AB testing, scaling).
- Design and deployment of HubSpot workflows: lead scoring, advanced nurturing, personalized email sequences.
- Redesign of key pages (landing pages, SEO articles) in collaboration with the content and SEO team.
Growth marketing Meta Ads Google Ads Campaign Hubspot CRM
Ada Tech School
Communities & Advocacy Director
EDUCATION AND E-LEARNING
February 2022 - April 2025 (3 years and 3 months)
Paris, France
Boost Recommendation and Acquisition Launch of strategic communities: Ambassador and Alumni programs to strengthen engagement and loyalty Development of a partner ecosystem: Collaboration with media, schools, and associations to amplify visibility and opportunities. Improvement of advertising performance: Resumption of Meta Ads campaigns with a new strategy, enabling a +200% increase in qualified leads. Diversification of acquisition channels: Implementation of new high-performing levers such as podcasts, influencers, media, and newsletter sponsorships. Design of hybrid event formats: Organization of events with a dual objective (acquisition & conversion), aligned with the marketing strategy.
ADATECHSCHOOL
Candidate Success Manager
EDUCATION AND E-LEARNING
February 2022 - June 2024 (2 years and 4 months)
Paris, France
Management of Recruitment Strategy and Candidate Experience Automation of customer journeys using no-code tools and CRM Achievement of recruitment objectives across 3 campuses with 3 intakes per year (nurturing, conversion & closing): x5 number of students and revenue Creation of projection and data visualization tools Creation of personas and strategic recommendations Management of acquisition channels