About Rita
French
Native or bilingual
English
Fluent
Experience
- Mel7emDigital ManagerARTS AND CRAFTSJanuary 2026 - Today (5 months)Beyrouth, Lebanon• Digital Manager for international singer and DJ - Mel7em.• Prospecting and Lead Generation• Branding• Appointment management and pitching of show and collaboration proposals.
- Brevelia ConsultingCEO/Growth Hack ConsultantMay 2025 - Today (1 year and 1 month)Tunis, TunisiaScraping & Enrichment:Automated extraction of prospect data using dedicated tools, cleaning and enriching client databases with qualified information (sector, company size, decision-maker contacts)Marketing Automation:Implementation of automated workflows (nurturing, lead scoring, multi-channel campaigns), configuration of CRM/automation tools, creation of personalized scenarios based on prospect behaviorSEA/SEO Campaigns:Management of Google Ads/Facebook Ads campaigns, optimization of budgets and conversions, technical SEO audit, keyword research, content optimization for natural referencingData Analysis:Creation of KPI dashboards, campaign performance analysis, conversion tracking, detailed ROI reports, identification of customer behavioral insightsData-Driven Strategies:Definition of marketing strategies based on data analysis, audience segmentation, optimization recommendations, A/B testing, measurement of marketing actions' impact on businessTool Proficiency:Google Analytics, Google Ads, Zoho CRM, Captain Data, Dropcontact, Instantely marketing automation platforms, SMS Magic.
- GoMyCodeDigital Marketing InstructorEDUCATION AND E-LEARNINGSeptember 2023 - Today (2 years and 9 months)El Mourouj (3), TunisiaComprehensive practical training:Teaching all pillars of digital marketing with practical application (integrated internship). Hands-on training on Content Marketing, Social Media Management, Social Ads, SEO/SEA, Email Marketing, Analytics, and e-commerce creationEntrepreneurial Support:Preparing learners for professional life, personalized support for project leaders in their business creation process, mastering market research and targeted marketing strategiesOperational Expertise:Active practice and transmission of skills in Social Media Management, social media advertising campaigns, natural/paid referencing, email marketing automation, advanced analytics, and ROI reportingGrowth Hacking Strategy:Development of innovative growth strategies, identification of customer acquisition levers, conversion funnel optimization, implementation of performance metricsDigital Creation:Design and development of e-commerce sites, UX/conversion optimization, integration of tracking and analytics toolsSpecializations:Growth Hacking, Integrated Digital Marketing Strategy, Email Marketing automation. Pedagogical approach focused on results and professional integration.
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Education
- Mastère Pro en Commerce ElectroniqueEcole Supérieure D'Economie Numérique2019Spécialité Marketing Digital. Social media, Web journalise, Ecommerce, Systeme d'information E-commerce, Big Data, Data mining, Data warehousing, Système d'information d'aide à décision(SIAD), BI, JEE, SEO, Data Science pour le marketing Digital
- Bachelor's in Technology and Information SystemsEcole Supérieure d'Economie Numérique2016Business Intelligence, Big Data, Gestion, Développent Java/JEE, Cake PHP, Angular, ERP, Système d'intégration des Système. Oracle Data Integrator, Data warehousing
Certifications
- Lead Generation Accelerator: Master the Art of Attracting Your Ideal CustomersSemrush2024
- Google Ads Search CertificationGoogle2024