Keziah Nivelle

• Design a clear, conversion-oriented sales page, directly linked to Kintesia's offers.
• Structure the user journey to facilitate understanding and action (registration, contact, etc.).
• Highlight Mickaël Kouam's expertise while respecting his personal brand and authentic tone.
• Ensure autonomous management of the Framer CMS after delivery.
• Solutions Implemented
• Creation of the landing page wireframe based on in-depth analysis of the offer, objections, and positioning.
• Web design on Figma: palette, visual hierarchy, and CTA selection to guide the user.
• Integration on Framer, a modern CMS combining performance and flexibility.
• Writing of conversion texts directly integrated on the page (offers, promise, testimonials, CTAs).
• Connection to analytics tools (Google Analytics, Microsoft Clarity) to track visitor behavior.
• Framer training session to make the client fully autonomous in managing their page.

• A high-performing, clear landing page aligned with the trainer's personality.
• A notable improvement in conversion rates, thanks to an optimized user journey.
• A 100% autonomous CMS, allowing the client to modify their page without technical dependency.

Project Objectives:

• Give the site a new lease of life with a modern and coherent design.
• Improve the user journey to simplify navigation and access to services.
• Restructure a significant volume of content: +30 showcase pages and nearly 300 blog articles.
• Provide smoother and more intuitive content management for the internal team.
• Solutions Implemented:
• Design of UX/UI mockups on Figma to validate the structure and visual identity.
• Development under WordPress + Elementor, to combine flexibility and autonomy.
• Migration and reorganization of content (articles, resources, showcase pages).
• SEO optimization via Rank Math to preserve and improve existing visibility.
• Improvement of speed and performance with Imagify and technical best practices.

Results

• A modern, consistent, and easy-to-administer site.
• A clearer user journey, encouraging contact requests and registrations.
• Accessible back-office, allowing the team to update its content without technical dependency.

Project Objectives:

• Design dedicated capture pages to maximize conversion rates.
• Respect the graphic charters of both brands while maintaining a common structure.
• Automate lead management: centralization, notifications, tracking.
• Solutions Implemented:
• Creation of 2 personalized landing pages with WordPress + Elementor, adapted to each brand.
• Connection to Brevo (CRM & email marketing) to centralize and segment generated leads.
• Integration of a Telegram system to instantly notify sales representatives as soon as a prospect is captured.
• Implementation of Zapier to automate workflows between forms, CRM, and notifications.

Results:

• Conversion-optimized pages, ready for immediate use in Meta campaigns.
• A fluid lead management process: capture → CRM → notification → sales follow-up.
• Better sales responsiveness, leading to an increase in appointments generated by advertising.