About Karine
French
Native or bilingual
Portuguese
Conversational
Spanish
Conversational
Experience
- GIFIMarketing and Communication Manager France and InternationalRETAIL (LARGE RETAILERS)October 2014 - October 2018 (4 years)Villeneuve-sur-Lot, FranceDevelopment and monitoring of the sales action plan (SAP)Coordination of promotional campaigns in France and internationally (Spain, DOM-TOM)Monitoring of KPIs and analysis of marketing performanceCompetitive intelligence and market analysisManagement of marketing projects and digital assets (website, social networks), approval of final artworkComplete management of communication for store openings: POS, radio, press, influencers, agency coordination
- SARL Christ – Halle GourmandeMarketing, Communication and Business Development ManagerRESTAURANTS AND FOOD SERVICEOctober 2018 - October 2020 (2 years)Villeneuve-sur-Lot, FranceDevelopment and deployment of the sales and marketing action planProspecting and business developmentOrganization and participation in trade shows and professional eventsManagement of communication materials (from brief to final artwork)Monitoring of marketing and sales KPIs, budget management, and management of a team of 30 people
- ARCHE MC2Sales Assistant ManagerDIGITAL AND ITOctober 2020 - October 2024 (4 years)Agen, FranceManagement of a team of 10 sales assistantsImplementation of sales prospecting plans and target monitoringMulti-channel prospecting: emailing, phoning, LinkedIn Sales Navigator, trade showsUpdating and monitoring training plans for Qualiopi certificationCustomer administrative follow-up: invoicing and overdue payment remindersSales performance analysis and reporting
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Education
- BTS Customer Relations NegotiationSt Caprais Agen2011
- Bachelor's Degree in Marketing Management (Apprenticeship)ESCG&F Labège2012