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Karine FortunelKF

Karine Fortunel

Marketing, Sales and Support Consultant

€400/day
Agen, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Karine

Versatile freelance consultant with over 10 years of experience, I support start-ups and SMEs in business development, marketing strategy, and business support.
From customer follow-up and retention to prospecting, communication, and sales organization, I put my expertise at the service of your growth.
  • French

    Native or bilingual

  • Portuguese

    Conversational

  • Spanish

    Conversational

Can work on-site
Agen (up to 50km), Bordeaux (up to 50km), Toulouse (up to 50km), Tarbes (up to 50km)

Experience

  • GIFI
    Marketing and Communication Manager France and International
    RETAIL (LARGE RETAILERS)
    October 2014 - October 2018 (4 years)
    Villeneuve-sur-Lot, France
    Development and monitoring of the sales action plan (SAP)
    Coordination of promotional campaigns in France and internationally (Spain, DOM-TOM)
    Monitoring of KPIs and analysis of marketing performance
    Competitive intelligence and market analysis
    Management of marketing projects and digital assets (website, social networks), approval of final artwork
    Complete management of communication for store openings: POS, radio, press, influencers, agency coordination
    Development of marketing and sales plans Management of marketing, communication, and organization projects
  • SARL Christ – Halle Gourmande
    Marketing, Communication and Business Development Manager
    RESTAURANTS AND FOOD SERVICE
    October 2018 - October 2020 (2 years)
    Villeneuve-sur-Lot, France
    Development and deployment of the sales and marketing action plan
    Prospecting and business development
    Organization and participation in trade shows and professional events
    Management of communication materials (from brief to final artwork)
    Monitoring of marketing and sales KPIs, budget management, and management of a team of 30 people
    Management of marketing, communication, and organization projects Development of marketing and sales plans Business development and multi-channel prospecting B2B and B2C prospecting Marketing tools: Canva, WordPress, social networks (LinkedIn, Instagram, Facebook)
  • ARCHE MC2
    Sales Assistant Manager
    DIGITAL AND IT
    October 2020 - October 2024 (4 years)
    Agen, France
    Management of a team of 10 sales assistants
    Implementation of sales prospecting plans and target monitoring
    Multi-channel prospecting: emailing, phoning, LinkedIn Sales Navigator, trade shows
    Updating and monitoring training plans for Qualiopi certification
    Customer administrative follow-up: invoicing and overdue payment reminders
    Sales performance analysis and reporting
    LinkedIn Sales Navigator, emailing, phoning Customer portfolio management and loyalty tracking

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Education

  • BTS Customer Relations Negotiation
    St Caprais Agen
    2011
  • Bachelor's Degree in Marketing Management (Apprenticeship)
    ESCG&F Labège
    2012

Skill set

Categories