About Amory
Expert Facebook Ads and Instagram Ads (Meta Ads) for over 10 years.
French
Native or bilingual
English
Fluent
Experience
- Kare SchoolExpert Facebook AdsEDUCATION AND E-LEARNINGSeptember 2024 - Today (1 year and 9 months)Meta Ads – Facebook Ads & Instagram AdsKare School, a startup specializing in online training, supports its students towards success through professional retraining programs.My mission: develop aFacebook Ads& Instagram Ads (Meta Ads) strategy to generate qualified leads and boost conversions.For Kare School, I developed an advertising strategy onMeta Ads(Facebook Ads and Instagram Ads) from scratch, with the objective of generating qualified leads in the training sector.Results and achievements:- Complete setup ofFacebookBusiness Manager and configuration of the Meta Pixel for precise conversion tracking.- Creation, management, and optimization of **Facebook Ads advertising campaigns**, retargeting strategies, and A/B tests.- Generation of several hundred leads in 4 months, with a significant reduction in CPL through continuous optimization.- Monitoring of key KPIs: ROAS, click-through rate (CTR), and conversions, leading to improved overall performance.Key skills:Meta Ads, Facebook Ads, Instagram Ads, Lead Generation, Media Buying, Meta Pixel, ROAS, Facebook Ads Expert, Traffic Manager.
- Doric Consulting Home HunterGeneration of highly qualified leads on Facebook AdsREAL ESTATEJune 2022 - Today (4 years)Paris, FranceGeneration of highly qualified leads for a real estate agency on Facebook Ads- Setup of the Meta Ads / Facebook Ads environment- Creation of a complete strategy for generating real estate mandates on Facebook Ads- Definition and creation of visuals and copywriting- Launch of Facebook Ads and Instagram Ads campaigns with the objective: Generate qualified leads to obtain real estate mandates- A/B testing to optimize campaigns daily- Optimization of visuals and audiencesResult: Highly qualified leads for €1 to €2 per real estate mandate in a highly competitive area.Eric's words: "I recommend Kais for his expertise in digital marketing strategy, Facebook ads, and lead acquisition. He is responsive, creative, and very professional. Thank you for the quality work and see you soon for a new mission! Eric"
- ChanceFacebook Ads / Meta Ads / Instagram Ads - Lead GenerationDIGITAL AND ITDecember 2022 - Today (3 years and 6 months)Paris, France
Lead generation via Facebook Ads, Meta Ads, Instagram Ads
- Development and management of acquisition strategies onFacebook Ads, Meta Ads, Instagram Ads
- Creation, management, and optimization of advertising campaigns onMeta Ads
- Setup ofFacebook Adspixel + API for precise conversion tracking
- Design and improvement of creatives, landing pages, and integrated formsFacebook Ads and Instagram Ads
- Analysis of key performance indicators (KPIs) to maximize ROAS
- Reporting and strategic recommendations for sustainable growth
Results:+150-200 leads per day+€150,000 budget per month+20% conversion
Reviews
Recommendations
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Education
- Master - Web Project ManagerIESA multimédia2014Gestion de projet, Webmarketing, Techno web, UX design, Analytics ...