About Julie
French
Native or bilingual
English
Conversational
Experience
- Agence ExoaManagerPRESS AND MEDIAAugust 2023 - Today (2 years and 10 months)Hesperange, LuxembourgManager & Digital Marketing Strategist | Exoa Agency Luxembourg 🇱🇺Web agency specializing in digital strategy based in Luxembourg, I support companies in their digital transformation in the Luxembourg, French, and Belgian markets.Strategic and operational management of the agency:• Development of tailor-made digital marketing strategies• Client portfolio management (€2M/year)• Supervision of cross-border projects• Expertise across three markets (Luxembourg, France, Belgium)Our Expertise:• 360° Digital Strategy• Media Buying & Traffic Management• Multilingual SEO• International advertising campaigns• Marketing automation solutions15+ years of expertise serving your digital growth in the Grand Duchy and cross-border market. 🎯
- Smart Media AgencyMedia Buyer / Traffic ManagerPRESS AND MEDIAAugust 2020 - June 2023 (2 years and 10 months)Luxembourg, LuxembourgMedia Buyer/ Traffic Manager at SMART MEDIA digital advertising agency in LuxembourgManagement of a client portfolio exceeding 2 million euros per year.Management, creation, and optimization of digital advertising campaigns on:- Search engines, Google, Bing- Programmatic Display networks- Social networks (Facebook, Instagram, Linkedin, YouTube, Twitter, Pinterest, Snapchat, TikTok, Waze...),- IPTV & Segmented TV, DOOH- Radio & PodcastsWeb & SEO Support:- Landing Page Creation & Optimization- Website creation and management (WordPress & Shopify)- Technical website configuration- Tag and pixel integration on Google Tag Manager.- Tips and advice to optimize the effectiveness and conversion of landing pages.- Tailor-made webmarketing strategies to support e-commerce development (ROAS optimization), lead generation...- SEO Audit- Content creation- Backlink campaign management- SEO Training
- Freelance - Consultante Marketing DigitalDigital Strategy Consultant - SEO, SEA, Web - WebmarketingPRESS AND MEDIAJuly 2012 - Today (13 years and 11 months)As a digital strategist, I design and deploy high-performing digital ecosystems to propel your business towards its goals. My holistic approach combines technical expertise and strategic vision.🎯 Strategy & Digital Management• Development of personalized marketing strategies• Audit and optimization of your digital presence• Implementation of performance indicators (GA4 + GTM)• Automation of marketing processes💻 Technical Web Expertise• Website creation and optimization (WordPress, Shopify, Prestashop, Magento)• Advanced SEO: audit, technical optimization, content strategy• Project management & technical support📈 Acquisition & Performance• Multi-channel campaign orchestration• Media buying expert: Google Ads, Meta, LinkedIn, TikTok• Programmatic: audio (Spotify, Deezer), display, video• Social media strategy & community management🎨 Art Direction & Communication• Visual identity & marketing materials• Creation of engaging content• Coherent brand strategyMy added value: transforming your business objectives into measurable and effective digital strategies. I favor a data-driven approach to continuously optimize your marketing investments.
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Education
- BTS Visual Communication, Graphic Design, Publishing, Advertising optionESIC - Paris2012Contrat de professionnalisation.
- Vocational Baccalaureate, Art and Craftsmanship, Graphic Communication optionLycée Corvisart - Paris2010
Certifications
- Search Network Advertising CertificationGoogle2017
- Digital Marketing Fundamentals - Digital ActiveGoogle2017