Freelancer profile translated to English.
Back to original languageAbout Julie
With over 20 years of experience in ready-to-wear fashion, I have acquired in-depth expertise in production, purchasing, marketing, sales, and visual merchandising. As a seasoned visual merchandiser for prestigious brands, I design visual environments that showcase products and encourage discovery.
For the past 7 years, I have been working as a freelancer to help independent retailers optimize their sales spaces and enhance their products. My approach combines strategy and creativity to offer unique customer experiences.
My support covers several areas:
- Visual Merchandising
- Sales Strategy
- Creation & Design
- 3D Design & Plans
- Project Management
- Training & Consulting
- Analysis & Reporting
I am available to discuss your projects and how my expertise can contribute.
See you soon!
You can also see my work on my website: jjdesignerconcept.com
English
Native or bilingual
French
Native or bilingual
Can work on-site
Marseille (up to 50km), Lyon (up to 50km), Paris (up to 50km)
Experience
- GROUPE VFVisual Merchandiser | Retail Visual ExpertRETAIL (SMALL BUSINESS)January 2015 - Today (11 years and 5 months)Marseille, FranceNORTH FACE, VANS, NAPAPIJRI, NORTH SAILS, PATAGONIA, APOLLO VINTAGE - CASA MIRABELLE - UN AIR CHOUETTE - FASK - URBAN NATURE SOCIETY - CICCARELLI - MOBLUR.• Visual Merchandising: Showcasing products, optimizing commercial space layout, designing visual atmospheres tailored to the brand.• Sales Strategy: Developing merchandising strategies, analyzing consumer behavior, managing the customer experience, monitoring merchandising performance.• Training & Consulting: Training teams on best practices, optimizing points of sale, supporting the development of stores' visual identity.• Analysis & Reporting: Tracking merchandising results and adjusting presentations based on customer feedback.
- Urban Nature SocietyInterior Architect | Retail & 3DFASHION AND COSMETICSMay 2019 - November 2019 (6 months)Aix-en-Provence, France• Creation of mood boards, shop window and decor design, creation of attractive visual presentations (layout, colors, lighting).• Creation of 3D plans on SketchUp for layout, modeling for client presentations.• Creation of innovative visual concepts adapted to trends.
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Education
- BTS Business ManagementIFCV1999
- Merchandising TrainingInstitut français de la mode2009