Freelancer profile translated to English.

Description

Are you a tech or foodtech startup or SME looking to structure your communication, gain visibility, and generate more leads?

I can help you as a digital marketing and communication project manager, from strategy to execution.

With over 7 years of experience, I can assist you with:

Deploying yourdigital marketing and communication strategy(B2B / B2C)

*Managing your marketing projectsand coordinating your resources

**Designing and producing your multi-channel content**: landing pages, blog posts, white papers, newsletters, social media, sales materials
Managing andoptimizing your acquisition campaigns
Managing andcoordinating your creative vendors(graphic designers, videographers, etc.)

My approach combines strategic vision, project management, and strong operational capabilities.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Marseille (up to 20km)

YUKO STUDIO
Freelance in Acquisition Marketing and Communication
TECH
December 2024 - Today (1 year and 6 months)
Marseille, France
I support tech and foodtech startups and SMEs in developing their brand awareness and acquiring new customers.

I provide operational marketing support to structure their communication, activate the right channels, and deploy effective actions, from strategy to content creation.

- **Marketing and Communication Project Management**: needs analysis, target definition, objective formalization, task planning, and resource coordination.

-Management of Acquisition CampaignsSMA, SEA.

- **Organization and Management of Photo Shoots and Video Productions**: preparation, briefs, coordination of participants, deliverable tracking.

- **Creation of Multi-channel Content**: blog, newsletter, website updates, social media.

-Writing Optimized Web Content(SEO).

- **Coordination of Vendors**: photographers, videographers.

-Performance Trackingand **Strategic Advice**.
Communication Project Management Multi-channel Communication Strategy Content Marketing Digital Marketing Newsletter Writing
SIMPLON
Communication Manager for Major Partnerships
EDUCATION AND E-LEARNING
November 2021 - November 2025 (4 years)
Paris, France
Managed marketing and communication projects for inclusive training programs supported by tech sector partners (Microsoft, Apple, Meta, IBM…), aiming for national visibility of the initiatives and candidate acquisition.

Main responsibilities:

Deployment of the national communication planfor a training program: 1,607 candidates trained, 440 partner companies, 93 cohorts since 2018, in collaboration with internal teams and external partners.

**Participation in the launch of new programs**: defining needs, designing the digital communication strategy, creating and adapting materials.

**Coordination of a national anniversary campaign**: logistical organization and management of a 7-video testimonial shoot (12 participants), production and post-production monitoring.

**Management of multi-channel content creation projects**: brochures, landing pages, newsletters, visual assets, digital materials, and SEO-optimized blog posts.

Writing and managing creative briefs**, **coordinating studios and vendors(videographers, graphic designers, production teams).

Contribution to the development of LinkedIn posts for the national account(43,000 followers) and ensuring consistency across regional accounts.

Implementation of email marketing campaignsto increase awareness of AI workshops in partnership with Meta.

Management of paid acquisition campaigns(Meta Ads, Google Ads):
- Sourcing 300 candidates for an Apple program
- Optimizing candidate acquisition for Meta workshops.

**Development of reports**, **analysis of campaign and content performance**, optimization recommendations, and **strategic watch**.
Communication Project Management Multi-channel Communication Strategy Acquisition Strategy Digital Content Creation Marketing Campaign
CALIFRAIS/ Rungis Market
Marketing and Communication Manager
TECH
March 2019 - November 2021 (2 years and 8 months)
Paris, France
Foodtech startup in the launch and structuring phase, focused on a B2B offering, with significant challenges in brand awareness, customer acquisition, and the implementation of initial marketing and communication levers.

Main responsibilities:

**Content Creation**: video materials, brochures, flyers, infographics, blog posts.

**Design and writing of two white papers**: defining topics and key messages, structuring content, editorial writing, graphic coordination, and integration into lead generation strategies.

**Launch and management of the brand's social media**: Facebook, Instagram, Youtube, X, LinkedIn (strategy and community management).

Coordination of an influencer campaignand acommunication planfor the launch of a new group brand: operational and logistical monitoring of 3 influencers.

**Email campaigns**, sales promotions, and management of a monthly **newsletter**.

Analysis of marketing campaign ROI(SEA/SMA) and proposal of improvement areas: management of an annual budget, daily campaign monitoring.

**Public Relations Management**: press kit, press release, press room updates.

Managementof an intern for content production.
Content Marketing Community Management Canva Graphic Design Communication Project Management Multi-channel Communication Strategy