Freelancer profile translated to English.
Back to original languageAbout Julie
Expert in the luxury & cosmetics sectors and seasoned professional, I support my clients in their marketing and communication strategies. Do you need an energetic, structured, and cheerful powerhouse to manage a project/team? Are you looking to decode the new attitudes of your target audiences, cultural differences in a country or region, or an emerging trend?
Do you want to rethink your positioning or communication strategy? Are you looking for someone who quickly understands your issue and effectively translates it into words and actions (in French, English, or Italian)? You've come to the right place!
Are you hesitant to entrust your mission to a senior profile with a higher daily rate? Believe me (or rather, believe the recommendations of my clients below), you won't regret it!
I am an expert in:
• Branding
• Strategic Planning
• Positioning
• Qualitative Research
• Benchmarking
• Trend Analysis
• Innovation & Design Thinking
• Workshop/Training/Conference Creation and Facilitation
• Development Plan
• Communication Strategy
• Storytelling
• Excellent Copywriting
I can be useful for:
• Defining a communication strategy and helping you implement it (in a plan, creative directions)
• Engaging your teams by framing projects
• Conducting qualitative studies and Desk Research
• Writing a brand book
• Analyzing a brand's personality
• Defining a tone of voice and adapting it to content
• Facilitating innovation/design thinking sessions with a touch of philosophical inquiry
• Building your live or digital conferences
French
Native or bilingual
English
Native or bilingual
Italian
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Fred & FaridStrategic PlannerDIGITAL AND ITMarch 2026 - Today (3 months)Paris, FranceStrategic planning for the branding of the Swiss watch brand BREGUET.Breguet wishes to renew its image to better appeal to GenZ. Fred & Farid calls on my services to support them in defining a clear, desirable, and differentiating brand vision, which will then guide the creative work. In particular, the analysis of colorimetry, typography, and the construction of the brand's visual biases are strong expectations for the project.Writing of the brand book.Creative direction for the brand's look and feel.
- PARFUMS CHRISTIAN DIOR SAConception-writingLUXURY GOODSSeptember 2024 - February 2025 (6 months)Paris, FranceSupport for the conception and writing of the strategic influence plan for the communication department.
- L'Oreal luxeResearch Coordinator & ExpertFASHION AND COSMETICSApril 2024 - Today (2 years and 2 months)Paris, FranceMulticultural research on luxury to decode the cultural history, design, and current representations (EU, China, Japan, Korea, India, US, Brazil, Mexico)
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MBA Business Administration and Management (MAE)IAE Paris - Sorbonne Business School2017Diplôme historique de l’IAE Paris-Sorbonne depuis 1956, l’Executive MBA MAE apporte les compétences et connaissances incontournables pour : - analyser son environnement afin de définir sa stratégie et ses plans d’action (stratégie, marketing, entrepreuneriat) - mesurer sa performance et piloter ses activités (compta, finance, contrôle de gestion) déployer sa stratégie en mobilisant les leviers humains, juridiques et technologiques (Sociologie des organisations, droit des entreprises, Gestion des SI)
- DEA in PhilosophySorbonne (Paris 1)2004Philosophie politique - philosophie de l'art - sociologie