Freelancer profile translated to English.
Back to original languageAbout Julie Aude
STRUCTURAL SEO STRATEGY FOR AMBITIOUS COMPANIES
For 9 years, I have been designing growth-oriented SEO architectures for e-commerce, SaaS, and scale-ups.
My work begins where many stop: structure, thematic authority, search intent, scalability.
Based in Mauritius, I work in Europe and Africa, with a keen understanding of emerging markets: variable digital maturity, multilingualism, and still under-exploited organic opportunities.
AUDIT
Not an automatic scan. A strategic analysis:
• Crawl with JavaScript rendering
• Data extraction via XPath
• Intent mapping
• Cannibalization detection
• Structural competitive analysis
I look for the invisible structure. The one Google sees but dashboards ignore.
ARCHITECTURE
I don't work page by page. I think in systems.
• Semantic cocoon organization
• Strategic internal linking
• Deployment with a complete ecosystem
• TOFU MOFU BOFU funnel oriented towards conversion
• Long-term authority building
A site can generate traffic. An SEO system creates a sustainable advantage.
IMPLEMENTATION
I make the strategy executable:
• Integration into code if necessary
• Ready-to-deploy SEO HTML blocks
• Category, product, blog, local page templates
• Structured data and scalable indexing
MULTI-COUNTRY & MULTILINGUAL
International SEO requires market-specific architecture:
• Rigorous hreflang implementation
• Local semantic adaptation
• Crawl budget management
• Specific intent analysis
AI & LLM
AI is a methodological lever:
• Augmented semantic analysis
• Assisted structuring
• Optimization for generative engines
Visibility is also determined in AI answers.
STACK
Screaming Frog · SEMrush · Ahrefs · YourTextGuru · Thot SEO · GSC · PageSpeed · Claude · ChatGPT · Cursor
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Onlyeat.coCo-founder & CMOE-COMMERCENovember 2024 - Today (1 year and 7 months)Port-Louis, MauritiusCo-founder & CMO → Onlyeat.coMauritian food delivery app.From scratch to an operational platform in less than a year.I co-founded and led the growth strategy for OnlyEat, a food delivery mobile app designed, developed, and launched in Mauritius.━━━━━━━━━━━━━━━━━━━━━━━━━━━━RESULTS (in less than 1 year since launch June 2025)━━━━━━━━━━━━━━━━━━━━━━━━━━━━▸ +3,190 verified customer reviews▸ Overall rating: 4.69 / 5▸ Delivery driver rating: 4.78 / 5▸ 5+ active zones (Tamarin, Flic en Flac, Rivière Noire, Bambous, Albion)▸ 30-45 min delivery▸ Secure payment (Visa, Mastercard, Juice)▸ Click and Collect + delivery━━━━━━━━━━━━━━━━━━━━━━━━━━━━MY ROLE━━━━━━━━━━━━━━━━━━━━━━━━━━━━▸ Organic acquisition strategy and brand positioning▸ ASO (App Store Optimization): optimizing store search rankings (Google Play, App Store)▸ Digital presence architecture (SEO, ASO, social media, app)▸ Growth and geographic expansion management▸ Design of commercial materials (B2B brochures, partner pitches)▸ Coordination of tech, delivery, and operations teams▸ Social media strategy and promotion of partner restaurantsOnlyEat is not a client project.It's a product I co-built from A to Z, from idea to scale, in the Mauritian market.
- PopaySEO & AI Strategy ConsultantHUMAN RESOURCESSeptember 2024 - Today (1 year and 9 months)Port-Louis, MauritiusStrategic SEO Consultant → PopayAfrican continent, Belgium, Netherlands. Multi-country & multilingual SEO (FR / EN / NL).━━━━━━━━━━━━━━━━━━━━CONTEXT UPON ARRIVAL━━━━━━━━━━━━━━━━━━━━September 2024: organic traffic relied almost exclusively on branded queries. The only people who found Popay on Google already knew Popay. No non-branded acquisition. No organic acquisition strategy.━━━━━━━━━━━━━━━━━━━━INTERVENTION━━━━━━━━━━━━━━━━━━━━▸ Comprehensive structural audit — multi-country scope (Africa, Belgium, Netherlands)▸ Multilingual SEO architecture (FR / EN / NL) — hreflang, crawl budget, structure▸ Strategic prioritization of the African market: positioning on a continent with low SEO maturity and high digital growth▸ Building non-branded thematic authority▸ Internal linking adapted to each language version▸ Search intent mapping by market━━━━━━━━━━━━━━━━━━━━RESULT — JANUARY 2026━━━━━━━━━━━━━━━━━━━━Non-branded traffic surpassed branded traffic for the first time.In 16 months: from a site invisible outside its brand to dominant organic acquisition. Not a quick win. In-depth structural work.▸ Multi-country SEO: adaptation per market (Africa ≠ Benelux)▸ 3 languages, rigorous hreflang architecture▸ 16 months of continuous mission, measurable progressI don't speak English orally. But I architected the entire EN version of the site. SEO is a profession of architecture and semantics — the oral language barrier is not one.
- Le Good GoodiesSEO & AI Strategy ConsultantE-COMMERCEJanuary 2024 - Today (2 years and 5 months)FranceStrategic SEO Consultant → legoodgoodies.comPromotional items and custom goodies — France / Europe market.Online launch: September 2024.Ultra-competitive sector, dominated by historical players with years of SEO seniority.━━━━━━━━━━━━━━━━━━━━━━━━━━━━MY INTERVENTION━━━━━━━━━━━━━━━━━━━━▸ Building the complete SEO framework for the site (architecture from scratch)▸ Strategic internal linking — every link has a function, no cosmetic linking▸ Advanced technical optimization (crawl, indexing, speed, structure)▸ Deep semantic strategy — search intents, cocoon, thematic authority▸ Optimization for LLMs and generative engines (SGE, ChatGPT, Perplexity)▸ Continuous monitoring and iteration in a market with high organic inertia━━━━━━━━━━━━━━━━━━━━━━━━━━━━RESULTS━━━━━━━━━━━━━━━━━━━━Since its launch, Le Good Goodies has had the pleasure of working with:▸ EDF▸ Hermès▸ Célio▸ Midas▸ Pfizer▸ Vinci▸ Barrie (Chanel group)▸ And other major accountsThe structural SEO work carried out since September 2024 contributes to this rise in credibility and visibility in a market where trust is built over time.━━━━━━━━━━━━━━━━━━━━CONTEXT━━━━━━━━━━━━━━━━━━━━The custom goodies market in France is one of the most competitive in B2B e-commerce.Players established for 10+ years, catalogs with several thousand references, massive SEA budgets.Building organic visibility in this sector doesn't happen in 3 months.It requires a solid architecture, a rigorous semantic strategy, and patience.Le Good Goodies is proof: a site launched in 2024, which today signs with major accounts, solely thanks to structural work.
Reviews
Selim
HubSpot France SAS
Reviewed on 7/16/2024
Julie quickly took charge of a very technical project to help us manage our e-learning site. The deliverables reflect her mastery of the tools and her diligence. I particularly appreciated her responsiveness, her transparency, her efforts to truly understand our needs, and to ensure that we would be able to reproduce different steps internally when necessary. Thank you!
S
Sébastien
Sébastien H
Reviewed on 3/1/2024
During her technical audit, Julie demonstrated a deep understanding of the issues and technical challenges I was facing. Her work not only met but exceeded my expectations, thus strengthening my confidence.
I have no hesitation in recommending Julie for projects requiring in-depth technical expertise and a proven ability to solve complex problems. I recommend.
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Education
- SEO, content marketing, project managementSelf-taught in Advanced SEO2017création et mise en place SEO e-commerce shopify