Julià Pujol Ardèvol

Uptimal is an independent Marketing & Ad tech consultancy. In an increasingly complex technology ecosystem we help advertisers maximize their investment in marketing & ad technology by: providing an independent fact-based assessments of how the digital media bought by a third party performs (Digital Media Audits); guiding advertisers in their technology decisions (Digital Strategy); using the latest AI technology to analyze their data; and by automating their marketing processes.

Review, evaluation and design of data services. Physical and logical data models and high quality data architecture implementations. Designs and development of database systems and data flows, together with their corresponding data models and high-level information architecture.

Identification of key data sources from target systems to meet project requirements, construction of data quality control solutions, data flow diagrams and ETL pipelines designs to support high-quality reporting, analytics and BI.

Managing and review of data, including daily data updates, review, and evaluation; query revision; data scrubbing; code modifications and construction; design and implementation of Data Dictionaries and Data Standards. Developing strategies for data acquisition, privacy, retention/archiving, replication, warehousing and quality.

Establishing, maintaining and documenting database and data model standards.

As a Data Engineering and Architecture Director, I am responsible of define and build the Big Data tech stack for Omnicom Media Group in MENA region. Partnering with OMG Media agencies to understand and meet clients and agencies requirements.

Building a team to support bespoke data pipelines to accomplish two main objectives: cost reduction and efficiency increase. As a team, we also offer Data Engineering and ETL to support Advanced Analytics and Data Science initiatives.

Hands-on manager of the team. Created data workloads on Google Cloud Platform using Cloud Tasks (Queue and Cron Jobs), BigQuery, App Engine (PHP/Python), Compute Engine, Dataprep, Dataflow (Python Apache Beam 2.4.0) and Cloud Storage.

Design of the first and second party web/app data structures for our MENA clients and partners. Leading a team that defines, designs, oversees and implements these solid data structures through custom Data Layers and Tag Manager Solutions, allowing our clients and partners to take the absolute control of their data.

These structures enable to send all digital business data to different platforms such as Digital Analysis Platforms (Google Analytics or Adobe Analytics), Data management Platforms (DMP, such as Annalect DMP or others), DSPs and Behavioural tools.