Freelancer profile translated to English.
Back to original languageAbout Julia
Digital Project Manager | Instructional Designer | Marketing Consultant
🇬🇧 Raised in 🇫🇷 | 🇪🇸 Fluent | 🇩🇪 Conversational
I am an independent E-Learning & Digital Marketing Consultant, certified Scrum Master™, bilingual English/French, based in Spain. I support large groups (Adidas, Roche, Novartis, Pfizer, Ipsen, Lilly, Viatris) as well as smaller structures (Cabinet SAVE, Bonjour Sublime, Novétude Santé, Florian Akinbiyi).
With 19 years of cross-functional experience in healthcare, EdTech, SaaS, business/MBA training, coaching, language learning, and consumer learning platforms, I design and manage digital projects end-to-end that combine instructional design, marketing strategy, and AI automation.
What I offer:
- E-learning consulting: program design, gamified content, LMS, micro-learning, AI applied to training
- Multilingual content production (EN/FR/ES) for global campaigns, intranets, communities, congresses, and product launches
- E-learning script design for asynchronous modules, MOOCs, micro-learning, and hybrid learning paths (Articulate Rise, Camtasia, Voice-over, video editing...)
- E-learning content integration: formatting, organization, structuring, scripting, and revision cycles within platforms (Articulate Rise, Camtasia, Video Editing, Voice-over....)
- Mastery of online learning principles: instructional structuring, microlearning, storytelling, knowledge organization
- Setting up learning ecosystems: LMS, onboarding, certification content on Kajabi, LearnWorlds, Cornerstone, learning apps
- Digital marketing consulting: strategy, copywriting, landing pages, automation, international go-to-market
- Design and execution of digital campaigns (HTML, Figma, Adobe Photoshop…) respecting brand requirements / regulatory compliance.
English
Native or bilingual
French
Native or bilingual
German
Conversational
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- Viatris UKDigital Marketing Consultant for DymistaPHARMACEUTICALS INDUSTRYJanuary 2025 - April 2025 (3 months)Led the creation and execution of a high-impact digital campaign for Dymista’s 12-year milestone, strategically positioning the brand in the allergy market ahead of the upcoming POM licence changes and the introduction of generic competitors. The campaign was designed to re-engage healthcare professionals and reinforce brand awareness through a multi-channel digital strategy targeting HCPs and HCCs.Measured Impact:
- Innovative Email Campaign Design: Conceptualised and delivered a first-of-its-kind interactive email sequence, enhancing engagement and providing personalised content - a unique departure from traditional email sequences.
- End-of-Lifecycle Brand Strategy: Developed a targeted communication plan to maximise Dymista’s market presence before generic alternatives flooded the UK market. The campaign leveraged AI-driven automation and engaging storytelling to sustain interest and drive action.
- Creative & Content Execution: Designed the layout, copy, and visual assets, ensuring brand consistency and regulatory compliance within the UK pharmaceutical industry (ABPI Code).
- Pfizer SpainMedical Review Excellence TeamPHARMACEUTICALS INDUSTRYNovember 2024 - February 2025 (3 months)As a Freelance Medical Content Specialist at Pfizer, I was responsible for proofreading and verifying content for medical congresses, ensuring all references were accurate and sourced from reliable, high-quality medical literature. I collaborated with cross-functional teams to develop scientifically sound, high-quality materials that effectively conveyed complex medical information to diverse audiences.Measured Impact:
- Ensured content accuracy by meticulously checking references and verifying scientific integrity, supporting Pfizer’s commitment to high-quality, evidence-based medical communications.
- Modernised the look and feel of congress materials, enhancing clarity and engagement to better communicate complex medical information to diverse audiences.
- Roche Diabetes CareContent Creator and Designer (E-Learning, Lead Instructional Designer)PHARMACEUTICALS INDUSTRYMay 2023 - October 2024 (1 year and 5 months)Barcelone, SpainI effectively supported Roche Diabetes Care in 2 essential training missions, working with teams from the United States, Spain, Austria, and Germany:Mission TRAIN: I developed top-tier training materials to update Roche employees' training on the mySugr and RDCP products, and on knowledge specific to each department. I leveraged my meticulous attention to detail and extensive experience in creating digital content for various platforms (FigJam, Synthesia, Trello, Slack, Cornerstone, Genial.ly, Canva, AI). I also provided turnkey solutions to facilitate future updates internally - due to the constant updates and optimizations of processes and software (portal and mobile app).Mission PORTAL: I participated in the rephrasing and translation of FAQs and release notes for the web portal dedicated to healthcare professionals, thereby improving workflow and the overall user experience (use of Gsite and Figma).Key achievements:
- Design of information-rich training materials for healthcare professionals and patients, including online courses, video tutorials, and other digital resources.
- Close collaboration with experts (by product or department) to ensure the accuracy and relevance of content, and incorporation of feedback into the final products.
- Management of content creation projects from start to finish, adhering to established deadlines.
- Evaluation of content performance based on data analysis to increase its effectiveness.
- Production of subtitles in eight different languages.
Skills:- Excellent writing and editing capabilities, especially in simplifying technical concepts (in medical, marketing, software fields, etc.).
- Proficiency in multimedia production tools such as Camtasia/Wondershare Filmora, Vyond, and Genial.ly, and in-depth knowledge of various learning and content management systems (using Articulate Rise, Cornerstone, and SCORM files).
- Ability to communicate and collaborate effectively in a dynamic, team-oriented environment.
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