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Joule AkoumJA

Joule Akoum

Head of Sales | Manager Transition | SalesOps

€800/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Joule

I intervene in transition management to operationally take charge of your Sales teams in contexts of departure, reorganization, or maternity leave: performance steering, forecasts, pay plan, supervision of key accounts and critical tenders.

13 years of B2B field experience at Sony Europe and LG France. I have managed, structured, and delivered measurable results.

For shorter missions, I also intervene in commercial structuring:
→ Pipeline audit and overhaul
→ HubSpot / Make automation
→ KPI structuring, forecast, sales playbook
→ Team training and adoption

📩 Immediately available in Paris and Île-de-France, remote possible
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • KMJ CONSEIL
    Outsourced Sales Director — Commercial Structuring for SMEs/Scale-ups
    CONSULTING AND AUDITS
    March 2026 - Today (3 months)
    Paris, France
    CRM & Sales Ops Consultant / Outsourced Sales Director (B2B SMEs)

    HubSpot configuration and activation, automation of sales processes (Make), restructuring of sales processes, team training and adoption.

    Smart Prospective Mission: Overhaul of the HubSpot pipeline (deal stages, prospect qualification by scoring), definition of sales KPIs and implementation of sales rituals (pipeline review, performance tracking).

    American Carwash Missions: Complete sales audit (12 centers, ~€9.6M/year), B2B & B2C restructuring, franchise pipeline automation (Google Form → scoring → automatic response), upselling scripts (+€360K/year estimated), field team training.
    Hubspot Automation Sales Operations Make Sales Strategy
  • SONY EUROPE
    Sales Manager & BDM
    TECH
    September 2022 - February 2026 (3 years and 5 months)
    Puteaux, France
    Commercial management and business development of AV B2B Retail at Sony Europe for strategic retail, hospitality, and restaurant accounts on pan-European projects.

    Management & Structuring

    Supervision of a sales team of up to 5 people (sales reps, pre-sales, partners)
    Structuring of sales methods, pipeline, and performance tracking via Salesforce
    Onboarding and skill development for new sales reps

    Business Development

    Definition and deployment of the Retail AV Go-to-Market strategy
    Management of strategic accounts: Lagardère Travel Retail, Stella McCartney, Carglass, Plaza Athénée
    Signature of the Flunch contract for €900K over 3 years
    Integration of over 100 technological solutions via the Sony Partnership Program

    Results

    Structured pipeline and reliable forecast for the retail segment
    Account growth through upselling and cross-selling strategies
    Large account projects signed in retail, hospitality, and fast food
    Sales Strategy & Go-to-Market B2B Sales Strategy B2B Business Development Customer Loyalty & Business Development Team Management
  • LG FRANCE
    KEY ACCOUNT MANAGER - END USER / Integrator
    TECH
    April 2018 - September 2022 (4 years and 5 months)
    Courbevoie, France
    Context

    Development of the B2B audiovisual market and opening of new segments (QSR, healthcare, stadium) with integrators and large accounts.

    Actions

    • Development of strategic partnerships with AV integrators and end customers
    • Structuring and development of the B2B sales pipeline
    • Prospecting and opening new accounts in the QSR and hospitality markets
    • Management of large account projects and signing of the two largest OLED projects in Europe
    • Management of tenders and contractual negotiation
    • Implementation of commercial steering and forecasting via Salesforce CRM
    • Organization of technical training for partners and resellers
    • Development of upselling / cross-selling strategies within the AV ecosystem

    Commercial Management & Structuring

    • Coordination of a sales team and project partners (up to 5 people)
    • Participation in the onboarding of new sales reps and partners
    • Contribution to the structuring of sales processes and performance tracking

    Results

    • revenue growth +195% in 2 years (€1.2M → €4.1M)
    • development of the QSR segment from €12K to over €1.7M/year
    • strengthening of LG's premium positioning in the professional display market
    Key Account Management Business Development & Partnerships Sales Negotiation B2B Sales Strategy Sales Strategy & Go-to-Market

Recommendations

MD
OA
Mehdi Daoui and 1 other person have recommended Joule

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Education

  • Bachelor European Engineering Business Management — Coventry University
    COVENTRY UNIVERSITY
    2010
    BACHELOR EUROPEAN
  • MASTER COMMERCE EXTÉRIEUR OPTION
    ESG
    2012
    Master Commerce Extérieur option E-Business

Certifications

  • No Code / Automation / AI
    Livementor
    2026
    Gamma Make Automation Zapier Artificial Intelligence Automation Make LLM No Code

Skill set

Categories